Digital Repository

Browsing ICAM-2021 by Subject "Activewear, Brand Equity, e-WOM, Instagram, Purchase Intention"

Browsing ICAM-2021 by Subject "Activewear, Brand Equity, e-WOM, Instagram, Purchase Intention"

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  • Qing, eo Kar T; Mas'Od, Adaviah; Sulaiman, Zuraidah; Chin, Thoo Ai; Zakuan, Norhayati (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The evolution of web 2.0 enables people to interact and generate content in video, photo, audio, text, etc., which change the way companies communicate to their customers. Instagram has made it incredibly easy for the ...

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