Wijesinghe, M. P.; Wanninayake, W.M.C.B.
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
The fast-food market has shown rapid growth in the last couple of years due to quick and inexpensive meals and tech-savvy ordering. Moreover, the changing lifestyle patterns of consumers such as hectic schedules and growth ...