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Browsing ICAM-2021 by Subject ": Brand Association, Brand Awareness, Brand Equity, Brand Loyalty, Confirmatory Factor Analysis, Customer Satisfaction, Perceived Quality"

Browsing ICAM-2021 by Subject ": Brand Association, Brand Awareness, Brand Equity, Brand Loyalty, Confirmatory Factor Analysis, Customer Satisfaction, Perceived Quality"

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  • Creating Customer Satisfaction among the Millennials: Does Brand Equity Matter? 
    Chacko, Pearly Saira; Ramanathan, Hareesh N (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    In a competitive and brand-conscious market like India which is home to a huge population of Millennials, building brand equity for smartwatches is a challenging task. The companies need to assess the prior experiences and ...

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