Browsing ICAM-2021 by Author "Wen, Chue Kar"

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Artificial Intellegence and Porter's Five Forces: An Integration

Wen, Chue Kar; Shan, Lom Hui; Adeline, Y. L.; Chin, Thoo Ai (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

The influx of Artificial Intelligence (AI) into Marketing has been surging in recent years in various disciplines of Marketing, however the research are only limited to macro-level analyses. Academic criticisms have been ...
Detecting Fraudulent Financial Reporting and Predicting Business Failure Using Probabilistic Neural Network: Malaysia Chapter

Wen, Chue Kar; Sin, Tiong Jia; Shan, Lom Hui; Dyana, Chang Mui Ling (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Methodologies with the integration of machine learning (ML) into fraudulent financial reporting (FFR) and business failure detection have been researched popularly globally however these ML methodologies were not popular ...

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