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Browsing ICAM-2021 by Author

Browsing ICAM-2021 by Author "Wanninayake, W.M.C.B."

Now showing items 1-4 of 4

Impact of Brand Crisis on Brand Avoidance with the Mediating Effect of Brand Love in Telecommunication Industry with Special Reference to Western Province, Sri Lanka

Dabare, P.U.I.; Wanninayake, W.M.C.B. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

The telecommunication industry is one of the growing platforms in service category in Sri Lanka which has marked a stable growth in previous years. Even though many branding concepts were investigated by the previous ...
Impact of Corporate Brand Identity on Customer Store Loyalty towards Retail Fashion Industry in Western Province of Sri Lanka. The Mediating Effect of Brand Citizenship Behavior

Hansamali, Teshala; Wanninayake, W.M.C.B. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Retail is one sector that has showed enormous growth especially in the last couple of years among different types of retailers. Fashion retail chain is growing rapidly than ever before by providing an engaging shopping ...
Impact of Social Media eWoM on Purchasing Intention of Sri Lankan Fast Food Restaurants Industry: A Study among Facebook Users

Wijesinghe, M. P.; Wanninayake, W.M.C.B. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

The fast-food market has shown rapid growth in the last couple of years due to quick and inexpensive meals and tech-savvy ordering. Moreover, the changing lifestyle patterns of consumers such as hectic schedules and growth ...
Impact of Social Media Influencers on Consumer Brand Relationship of Branded Fashion in SL with Moderating Role of Consumer Innovativeness

Jayasinghe, Darshana T.; Wanninayake, W.M.C.B. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Social media disrupted the communication strategies of organizations globally and brought opportunities for marketers to reach customers effectively. Influencer Marketing (IM) is relatively a new discipline in contemporary ...

Browsing ICAM-2021 by Author "Wanninayake, W.M.C.B."

Browsing ICAM-2021 by Author "Wanninayake, W.M.C.B."

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