Saim, Siti Amira; Mas'od, Adaviah; Chin, Thoo Ai; Sulaiman, Zuraidah; Zakuan, Norhayati
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
Customer satisfaction is a metric that evaluates how satisfied customers are with a business's products, services, and capabilities. Information on customer satisfaction, such as surveys and ratings, can aid a firm in ...