Tze, Hong Kay; Naim, Norbaizura Mohd; Leng, Kimberley Khoo Kim
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
The purpose of this study is to discover the distinct effect of gender on location, perceived value, service quality, site appearance, reward and loyalty and fuel addictive on petrol station patronage behavior in Malaysia. ...