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Browsing ICAM-2021 by Author "Lim, Joann"

Browsing ICAM-2021 by Author "Lim, Joann"

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  • Lim, Joann (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The emergence of the Internet and social media have a profound impact on Malaysian individuals and businesses alike. Statistics show that 75 percent of Malaysians are active social networking site users, who spends 8.5 ...

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