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Browsing ICAM-2021 by Author "Ganesan, P."

Browsing ICAM-2021 by Author "Ganesan, P."

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  • Adoption of Social Media Technologies in Academic Entrepreneurship and Its Influence on Student Entrepreneurs 
    Kumar, S. Senthil; Moovendhan, V.; Ganesan, P. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Academic institutions have started recognizing the importance of social media technologies in nurturing academic entrepreneurship. Academic leaders of university entrepreneurial ecosystem have created entrepreneurship ...
  • Entrepreneurial Marketing Dimensions and Market Performance: A Study on Hotel SMEs 
    Manigandan, R; Raghuram J, Naga Venkata; Ganesan, P. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Small and medium scale enterprises (SMEs) in hotel industries provide Many employment opportunities and economic growth of the country. SMEs plays a prominent role in all sectors. The study mainly focuses on the entrepreneurial ...
  • A Study on Factors Influencing the Investment Pattern of Working & Non-Working Women Investors in Share Market 
    Sangeetha, N.; Ganesan, P.; Moovendhan, V. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Behavioral finance is a new approach to financial markets that has emerged in response to the difficulties faced by the traditional paradigm. It focuses on investors behavior and the decision making process. There is a ...

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