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Browsing ICAM-2021 by Title

Browsing ICAM-2021 by Title

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  • Corona Marketing Challenges and Innovative Strategies for Resilience (Study, Adaptation and Implementation of a Global Model) 
    Lotfi, Fateme; Kebria, Hamed Fazeli (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The Covid-19 Crisis has affected significant segments of the market and businesses. Marketing, customer retention and business resilience are significant areas of crisis management efforts. Resilient economies in an epidemic ...
  • Coronary Care Unit Nurses' Experiences of Care ManagementselfEfficacy: A Qualitative Content Analysis 
    Pourghane, Parand; Mansouri, Fatemeh; Nikfam, Maryam Rajabpour; Lahijan, Pirouz (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Recognizing various aspects of the self-efficacy concept in a specialized field like intensive care units (ICUs) helps nurses to improve the quality of care in the ICUs. A qualitative content analysis study was conducted ...
  • Corporate Governance and Firm Integrated Performance: Concept Paper 
    Nagendrakumar, N.; Kumarapperuma, C.; Malinga, J. A. C.; Gayanthika, S.D.K.; Perera, Y.A.M.D.; Amanda, H.N. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The firm's integrated performance has become widely significant in the development of business in present context. Corporate governance, which has become the focal point of corporate success, sets the rules for minimizing ...
  • Corporate Governance Practice Intention among Malaysian Small and Medium-Sized Enterprises 
    Lim, Shu Yi; Liew, Chee Yoong; Bakar, Sade Abu (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    One of the major reasons for poor-performing Small and Medium-sized enterprises (SMEs) is poor governance. Good corporate governance (CG) practices reduce mismanagement and ensure success and sustainable growth. However, ...
  • Covid-19 Acting as a Provoke for De-Globalization- An Overview 
    Mahaboob, Syeda Amtul (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The word ‘being global’ was meant a whole lot till now to a large extent until the outbreak of COVID-19. Although De-globalization concept was heaped on geopolitical reasons with the Trump government but COVID-19 has ...
  • Covid-19 and Human Resource Management Functions: A Short Discussion 
    Ling, Gan Jen; Yusof, Halimah Mohd (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The recent COVID-19 crisis has significantly transformed the style of management in most organizations. Many organizations are prohibited from conducting physical activities or any that involve mass gatherings. The ...
  • Covid-19 and Pregnancy-Related Anxiety in Iranian Pregnant Women: a Web-Based Cross-Sectional Study 
    Firouzbakht, Mojgan; Omidvar, Shabnam; Hamzegardeshi, Zinab; Amoli, Arman Asadi (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Pregnancy-related anxiety (PRA) is defined as concerns, preoccupations, and fears related to pregnancy, delivery, neonatal health, and childrearing. Severe PRA can negatively affect women's physical and mental health and ...
  • Covid-19 and Waste Management: A Critical Review and Research Agenda 
    Shakil, Mohammad Hassan; Kabir, Mohammad Rokibul; Lepee, Nusrat Jahan; Kawser, Sakia; Mostafiz, Md. Imtiaz (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2021)
    Coronavirus (COVID-19) outbreak has caused severe challenges to achieve sustainable development goals in waste management. Several countries have proposed and implemented new policies to encourage the waste-to-energy (WTE) ...
  • Covid-19 Information Consumption and Stock Market Return 
    Muktadir-Al-Mukit, Dewan (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Background & Purpose: There is a growing concern on potential increase of risk in the financial system due to the prolonging of COVID-19 pandemic crisis. This uncertain situation results in more COVID-19 information and ...
  • Covid-19 Pandemic: Malaysians on Food Label and Purchase Amid Lockdown 
    Khuan, Wong Sook; Lin, Pouline Koh Chai (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The lockdown measures in Malaysia continue to put restrictions on daily activities including dining out for Malaysians. This has caused major changes to the way Malaysians live, especially the majority of them are required ...
  • Creating Customer Satisfaction among the Millennials: Does Brand Equity Matter? 
    Chacko, Pearly Saira; Ramanathan, Hareesh N (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    In a competitive and brand-conscious market like India which is home to a huge population of Millennials, building brand equity for smartwatches is a challenging task. The companies need to assess the prior experiences and ...
  • Credibility of Tiktok Fashion Influencers on Millennials' Purchase Intention in Malaysia 
    Yap, Soon Hong; Yang, Chia Yen (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    In this digital era, social media applications have greatly revamped the way people interact, engage, and communicate with each other. Spending on influencer marketing has increased significantly as marketers made it one ...
  • Critical Analysis of Engineering Management Challenges with Respect to Chinese Companies Working in Pakistan 
    Awan, Hamza Mumtaz; Tahir, Zain (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2021)
    The studies on project management generally indicate a concern for assessing factors that cause issues in implementing a successful project. One of the significant factors which affects any organization is the failure of ...
  • Critical Discourse Analysis of Talking News in the Riau Region News Rubric at Tribunpekanbaru.Com December 2020 Edition 
    Siregar, Gusti Herniyah; Musfialdy (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    At the moment, numerous media outlets are employing news writing techniques based on the talking news model (talk journalists). Talking news is news that only enhances statements from an expert or official to be used as ...
  • Culture of Care in Nursing Homes, Iran: An Ethnographic Study 
    Shahraki, Sedigheh Khodabandeh; Khoshnood, Zohreh; Azimi, Maryam (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Background: A large proportion of the world population is composed of elderly people. The aging of the population and its increase necessitates the need for long-term care and nursing homes, consequently. Identifying ...
  • Customer Consciousness on Willingness to Pay for Green Practices: a Hospitality Industry Approach 
    Roy, Prithvi (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    This paper examines the hotel customers' willingness to spend more for green hotel practices, also the customers' motivations to pay for these practices. Studies have primarily focused on hotel customers' willingness to ...
  • Customer Engagement, CRM and Intimacy: A Study of Mobile App Effectiveness 
    Jaysinghe, Wenura Shivantha (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Consumer engagement has been widely researched in the recent past due to the vitality of the phenomena in the business world, transforming personal interests into sales. In the future, the physical human interaction, which ...
  • Customer's Awareness and Views on Online Pharmacies During the Covid-19 Pandemic 
    JR, Pinsoy; BCN, Garcia; CPY, Amper; JAC, , Blasabas; ELD, Enriquez; JA, Nicolas; KC, Puerto; JMO, Tenizo; IVL, Vasquez; EM, Faller; SOL, Abukhalifeh An (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    COVID-19 pandemic decreases accessibility of medicines due to self-quarantine and other safety protocols. Online pharmacy emerged as a popular way to purchase medication amidst serious public health concerns. The study ...
  • Cyber Violence Against Women in Bangladesh: Policy Analysis and Recommendation for an Effective Regulatory Framework 
    Mahmud, Arif; Khan, Md. Mahabub Ul Alam; Hossen, Fariha (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    In recent days, individuals are becoming the prime target of cybercriminals as a current trade and especially women, are more vulnerable to cyber violence in Bangladesh. Women are the prime target of hackers on social media ...
  • Cyberbully via Social Media: An Antecedent Study of Prevalence and Determinant during Covid-19 Pandemic Lockdown in Malaysia 
    Jiang, Nan; Ling, Gan Jen; Wei, Khong Kok; Shasha, Teng; Min, Sin Jia (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    With the advanced skills in the technology field, cyberbullying has replaced the conventional bullying. It has become a trend especially on social media platforms. Cyberbully is not just ganging up with others by scolding ...

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