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Browsing ICAM-2021 by Title

Browsing ICAM-2021 by Title

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  • Adoption of Social Media Technologies in Academic Entrepreneurship and Its Influence on Student Entrepreneurs 
    Kumar, S. Senthil; Moovendhan, V.; Ganesan, P. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Academic institutions have started recognizing the importance of social media technologies in nurturing academic entrepreneurship. Academic leaders of university entrepreneurial ecosystem have created entrepreneurship ...
  • Advanced Information Systems in Supply Chain Management for Food Safety Control in Malaysian Small Food Businesses during Post Covid-19 Pandemic 
    Zahari, Mohd Hafiz Bin Mohamad; Yusoff, Md Saifullah Bin Md; Wahab, Samsudin Bin (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The COVID-19 pandemic, produced by the SARS-CoV-2 virus, poses an unparalleled threat to the world. Environmental changes and epidemics cause problems for supply chain players. Due to the global spread of the COVID-19 ...
  • AHP-TISM Based Strategic Model for Indian Leather Industry 
    Hasan, Mohammad; Farooq, Ayesha; Ishrat, Irna; Javed, Mohd Yousuf; Khan, Fateh Mohd (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The leather industry in India plays an essential role in boosting the economy through employment generation and export earnings. Regarded as one of the primitive industries in India, the leather sector significantly ...
  • Analysis of the Concept of "Interdisciplinary Collaboration" Using the Hybrid Three-Stage Model 
    Salim, Salim, Sanaz; Kobrai-Abkenar, Faeze; Pourghane, Parand (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Interdisciplinary collaboration is associated with improving the quality of care. The objective of this study was the analysis of the concept of "interdisciplinary collaboration" using a hybrid model. A hybrid model was ...
  • Analyzing Challenges for Females in Freelancing in The Field of Information Technology, Sri Lanka 
    Ambepitiya, Kalpana; Liyanage, Dinithi; Vidanapathirana, Adithya; Attanayake, Pulasthi; Mudannayaka, Devinda (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Many female professionals in the field of Information Technology in developed countries do freelancing as their career. Freelancing is a more appropriate occupation for all Sri Lankan females in the field of Information ...
  • Analyzing Sustainable Performance of Indian Leather Industry 
    Hasan, Mohammad; Farooq, Ayesha; Ishrat, Irna; Javed, Mohd Yousuf; Khan, Fateh Mohd (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    With a capacity to produce 12.9% of world's leather goods, employing more than 4 million workforces and producing approximately 3 billion square feet of hides and skins, the Indian leather industry is highly attractive for ...
  • Antecedents of Ecommerce on Actual Use of International Trade Center: Empirical Study Antecedents of Ecommerce on Actual Use of International Trade Center: Empirical Study 
    Almajali, Dmaithan (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    This research aims to investigate the factors influencing actual use of international trade center; The objective of this research is to analyze the impact of Awareness of Ecommerce, Government Policies, Trust and Security ...
  • Antecedents of Panic and Rational Buying Behavior During Crisis Times: A Structural Equation Modelling Approach 
    Zaidi, Neha; Maurya, Mohit; Dixit, Sweta (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Marketers during the 2020-21 pandemic realized customer responses to the crisis was unpredictable in many ways. From anxiety fueled hoarding to indifferent and discretionary reactions, resulting purchase behaviors were ...
  • The Antecedents of Pro-Environmental Behavior and Its Impact on Subjective Well-Being 
    Matiah, Jayasutha; Singh, Harpaljit Kaur Pritam (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Global warming is a serious threat to the entire ecosystem, human well-being, the economy and national security. Environmental problems, which are a global concern, have risen significantly over the years, further compounded ...
  • Anxiety, Anger, and Mindfulness as Predictors of General Health in the General Population during Covid-19 Outbreak: A Survey in Southeast Iran 
    Dehghan, Mahlagha; Zakeri, Mohammad Ali; Malakoutikhah, Alireza; Derakhtanjani, Ahmad Salehi; Bazmandeh, , Abbas Zakeri (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Communities have been exposed to the complications and problems caused by COVID-19 disease, which has had various and complex effects on general health. The aim of this study was to investigate the relationship between ...
  • Are Commercial Agent Banking Services Worthwhile for Financial Inclusion? 
    Al-Amin, Md.; Hossain, Md. Imran; Toha, Md. Abu (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    In recent times, commercial agent banking services has got considerable attention from academia and banking industry for accelerating financial inclusion in emerging economics. However, it's incomprehensible to accelerate ...
  • Are We Different? The Effects of Perceived Value on Revisiting Intention in The Context of MICE Tourism: a Multi-Group Analysis 
    Min, Ho Jie; Ming, Joseph Sia Kee; Seng, Yap Ching; Lee, Sean (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The COVID-19 pandemic has had a devastating effect on businesses of all kinds. Accompanied by quarantine requirements in most countries and closed borders worldwide, the MICE (meetings, incentives, conventions, and ...
  • Artificial Intellegence and Porter's Five Forces: An Integration 
    Wen, Chue Kar; Shan, Lom Hui; Adeline, Y. L.; Chin, Thoo Ai (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The influx of Artificial Intelligence (AI) into Marketing has been surging in recent years in various disciplines of Marketing, however the research are only limited to macro-level analyses. Academic criticisms have been ...
  • Assessing the Perception of the Illness in Women with Urinary Incontinence 
    Fakari, Fahimeh Rashidi; Hajian, Sepideh; Darvish, Soodabeh; Majd, Hamid Alavi (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Background and Aim: Urinary incontinence is a chronic disease that most women tolerate it with self-control strategies and do not seek treatment. Perception of illness can affect people's health-related behaviors because ...
  • Association Between Body Mass Index with Different Aspects of Lifestyle in Medical Sciences Students: A Cross-Sectional Study 
    Fathnezhad-Kazemi, Azita; Aslani, Armin; Faraji, Amirreza (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The primary focus of this study was to investigate the prevalence of obesity and the association between Body Mass Index with different aspects of lifestyle. This crosssectional study was carried with 380 participants. ...
  • The Association between Managerial Intelligence and the Managerial Performance of Nurse Managers 
    Abbasi, Mahdi; Mosadeghrad, Alimohammad (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Nurse Managers have an important role in providing effective, quality and safe nursing care. Managerial intelligence of Nurse Managers has a great impact on their performance. This descriptive cross-sectional study was ...
  • Association between Serum Biomarkers with Pregnancy Outcomes 
    Alizadeh-Dibazari, Zohreh; Fathnezhad-Kazemi, Azita (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Objective: Early detection of adverse pregnancy outcomes are among important topics in prenatal care. This study aimed to evaluate the association between maternal serum markers with pregnancy outcomes.Method: This cohort ...
  • The Association of Social Capital with Depression in Cancer Patients 
    Behnamiri, Atefeh Kazemzadeh; Bagheri- Nesami, Masoumeh (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Social components play a role in promoting people's health, especially people with cancer, one of which is social capital. Therefore, this study was designed to determine the association of social capital with depression ...
  • The Attitude of Follower Towards Entrepreneur Social Media Content: An Influencer Marketing Perspective 
    Ho, Ree Chan; Cheng, Qian Yee (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The escalating number of entrepreneurs are making use of social media to improve the online presence of their companies. They play the role of influencer by promoting their business and assemble a community of their ...
  • Automated Text Classification of Library Books into the Dewey Decimal Classification (DDC) 
    Wanigasooriya, Priyanwada; Silva, Wajira Prasad De (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Classifying books effectively is vitally essential in any library. Therefore, librarians provide bottom priority to the classification of sources available in their libraries or at the information centers. Classification ...

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