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Browsing ICAM-2021 by Title

Browsing ICAM-2021 by Title

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  • Kishan, Satya (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Balance in work and life is one of the major factors for an individual to achieve success. Organisations have come up with different programs, policies and plans to assist their work force to attain work life balance. The ...
  • Roshan, Mohamed; Shamil, Mohamed; Herath, Renuka (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Enterprise resource planning (ERP) and supply chain management (SCM) have been a great combination and that collectively brings enormous benefit across various industries in the competitive market environment. The initiatives ...
  • Alyasa-Gan, Siti Sarah; Che-Yahya, Norliza (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Studies on the survival of companies are crucial, at least in the context of the Malaysian market, since companies' survival is seen to be of great concern for the regulatory bodies (i.e., Securities Commission Malaysia ...
  • Prasai, Aasis; Abukhalifeh, Alaa (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The global hospitality industry is facing many challenges under the external business environment. This study will include the effects of global recession, decreasing in overall business in hotels industry and an increased ...
  • Kaihan, Yang; Chin, Thoo Ai (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The manufacturing sector is a cornerstone of the economy in China. According to the World Bank report, the value added (% of Gross Domestic Product) of manufacturing industry in China was reported at 26.18 % in 2020. ...
  • Baig, Imtiaz Sajid; Turner, Jason James (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The communication between the government; non-government health agencies and Malaysian parents has presented a challenge to public health campaigns in general and the Measles, Mumps, and Rubella (MMR) vaccine immunisation ...
  • Jafari-Koulaee, Azar; Nesami, Masoumeh Bagheri (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Introduction: COVID-19 pandemic has many unpredictable challenges that have affected the health care system. Delay in cancer diagnosis has been reported as one of these important challenges because patients have delayed ...
  • Nisansala, Piyumi; Withanaarachchi, Amila (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The world has experienced a global crisis after the outbreak of COVID-19 all over the world. These disruptive changes from the pandemic have caused serious damage to the global economy. COVID-19 is the worst economic shock ...
  • Nasir, Amna; Turner, Jason J.; L.C, Lim. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    With Canada striving to cut its Greenhouse gas emission by 50 percent and bring its waste to zero by 2030 as part of its attempts to meet the requirements of the Paris Climate Change Agreement, Canada must address all areas ...
  • Priyashantha, K.G.; Alwis, A. Chamaru De; Welmilla, I. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The egalitarian gender role attitudes are a prevailing discussion of gender researchers. In that, researchers tend to use social role theory to explain the cognitive processes involving in such a concept. However, in the ...
  • Jun, Tan Jue; Firdaus, mira (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Electronic distribution via inventive information and communication technologies led by the Internet is changing receiver patterns and thus raised new questions about existing media dependency relations. Given that the ...
  • Ishrat, Irna; Hasan, Mohammad; Khan, Fateh Mohd; Farooq, Ayesha (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Economic Crisis, whatever may be the reason, results in unpredicted behaviour from the consumers and, as such, becomes a trying situation for the marketers to devise proactive strategies for countering the panic. Presently, ...
  • Faias, Claudia; Seabra, Claudia; Santos, Norberto (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Tourism activity is significant for countries and companies. As far as governments are concerned, tourism is crucial because it contributes to the economic development of nations. Tourism enhances social prosperity and ...
  • Askari, Humayun Rashid; Askari, Md. Mamun-Ur-Rashid (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2021)
    Trade Facilitation in regional trade agreements: A systematic literature review Trade facilitation means the rules, policies, formalities, and practices adopted by the government to simplify, modernize and harmonize the ...
  • Zakariya, Hafid; Absori (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    This paper aims to find out how the influence of traditional medicine in improving human body power, this research was conducted in several villages in Sumberlawang Subdistrict, Sragen Regency, where there are 3 villages ...
  • Amaro, Dina; Leiria, Politecnico De; Seabra, Claudia; Caldeira, Ana (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The competitiveness and attractiveness of the tourism destinations, emphasized on the Covid-19 pandemic, require not only diversification of products and market segments but also the provision of safer and meaningful ...
  • Zakeri, Mohammad Ali; Dehghan, Mahlagha; Bazmandeh, Abbas Zakeri (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Patient Activation Measure (PAM) consists of 13 items that assess patient knowledge, skill, and confidence for self-management. The current study aimed to translate the American version of the PAM13 into Persian and to ...
  • Capik, Pawel; Manfredi, Emilia (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The paper explores the process of trust-building between SMEs' supply chain partners in turbulent times in emerging economies. It focuses on the role of environmental information exchange in strengthening relationships and ...
  • Tee, Poh-Kiong; Lim, Kim Yew; Ng, Chee-Pung (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The Covid-19 pandemic has heightened public interest and awareness of the importance of living sustainably while sparked interest in businesses that make good use of their green marketing campaign. This research sought to ...
  • Ling, Gan Jen; Yaacob, Aqilah; Yin, Tan Fong (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Employees is a significant resource which play a vital role in an organization. Workers with positive attitude and practicing good behaviours towards their job can defined as satisfied workers. Satisfied workers can generate ...

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