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Browsing ICAM-2021 by Title

Browsing ICAM-2021 by Title

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  • Social Entrepreneurial Intentions: A Cross-Cultural Comparison between UK and Malaysia 
    Yaacob, Aqilah; Ling, Gan Jen (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Most comparative studies have been conducted in the context of entrepreneurship in general, very few comparative studies in relation to social entrepreneurship. The research objective of the study is to conduct a comparative ...
  • Social Marketing Altruistic Approach, Shock Appeal, and Risky Consumption Behavior Harming Others 
    Mukattash, Ibrahim; Thomas, Robert (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The aim of this research is to explore the long-term effect of shock appeal over a period of time in the context of social marketing altruistic approach (toward other people), in specific advertisements that includes shock ...
  • Social Media Advertising: How Effective Are You on Gen Y and Gen Z Consumers in Malaysia? 
    Mun, Brian Wong Kee; Yi, Chua Jia (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The paper aims to assess the effectiveness of social media advertising on brand awareness, interest, desire, and action (AIDA) among Gen Y and Gen Z consumers in Malaysia. Ego involvement and brand popularity were incorporated ...
  • Social Media and its Impact on Mental Health During Lockdown Period of Covid-19 Pandemic in Bangladesh 
    Nandy, Amrita; Biswas, Mohona; Das, Joysree (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    During any pandemic, the cognitive response of people towards disease and to balance emotional sufferings and social distress is a vital challenge for a country. This study sheds light on the impact of the use of social ...
  • Social Media Influencer and Consumers' Pro-Environmental Behavior in Social Commerce Platform 
    Sugiran, Hanis Syuhada Ahmad; Sulaiman, Zuraidah; Mas'od, Adaviah; Chin, Thoo Ai (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The rise of plastic waste in the world today is at a worrisome level. Therefore, leveraging the growth of social media influencers in social commerce platforms allows businesses and organizations to creatively and convincingly ...
  • Social Media Marketing Strategies to Enhance Brand Passion and Purchase Intention of a Bakery Supply Shop 
    Chin, Thoo Ai; Ibrahim, Noviani; La, Lee Yoke; Tat, Huam Hon (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Due to Covid-19 pandemic, the new norm of retailing environment and consumer behavior has increased the usage of the Internet and social media drastically. Therefore, social media communication is very important in the ...
  • Social Media Marketing Strategies to Increase Purchase Intention of a Kindergarten 
    Chin, Thoo Ai; Chin, Goh Hui; Mas'Od, Adaviah; Sulaiman, Zuraidah (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Businesses nowadays are facing competitive dynamics. Thus, digital technology or digitalization is an integral part to increase businesses' online presence. Due to the Covid19 pandemics, the kindergarten is facing the ...
  • Social Media Usage and its Influence on Consumer Purchase Behavior During Covid-19 Pandemic 
    Ganesan, Geetha Krishnan P.; Moovendhan, V. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    As the world begins its slow turn from managing the COVID-19 crisis to recovering and reopening economies, it is clear that the lockdown has had a profound impact on people's way of life. New consumer behaviours span all ...
  • Society in The Covid-19 Economy: New Paradigms in Companies and Marketing Strategies 
    Simaes, Paulo F. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    This text intends to analyze and critically reflect on the new paradigms that companies and marketing challenges in the face of a pandemic that has affected everyone. The central issues of the work relate materialism in ...
  • Spirituality: An Antecedent for Emotional Intelligence, Employee Satisfaction, Commitment and Performance 
    Mathew, George C.; Chamaru De Alwis,; Ramanathan, Hareesh N. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Spirituality has been acknowledged as an important variable in the corporate world for complementing a meaningful environment and hence embraced the topic as a promising research area with a notion to offer fresh and ...
  • Startup Qualities as Influencing Factors in Funding Decision of Venture Capitalists: A Systematic Review 
    Yin, Ng Wai (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Year 2019 marked the beginning of a tough era for all the people around the world with the outbreak of coronavirus disease that was first reported from Wuhan China. The coronavirus disease was later renamed as COVID-19 by ...
  • Study of Resiliency and Its Relationship with Secondary Traumatic Stress During Covid-19 Pandemic among Nursing Staff 
    Zakeri, Mohammad Ali; Abdolkarimi, Mahdi; Bazmandeh, Abbas Zakeri (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Nurses are front-line health-care workers for patients with severe COVID-19 symptoms. The aim of this study was to determine the resiliency of nurses and its relationship with secondary stress in pandemic conditions. This ...
  • A Study on Emotional Intelligence among Teachers of Delhi (NCR) 
    Rajput, Namita; Seth, Sunny; Jyotsna (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Emotional intelligence plays a vital role in everybody's life. Teaching is a profession which demands much more emotional intelligence and motivation. The study examines the level of Emotional Intelligence among teachers ...
  • A Study on Factors Affecting Online Buying Behavior of Consumers- A Factor Analysis Approach 
    Choudhury, Tapati Sarmah (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The third Industrial revolution of the late 20th century witnessed rapid advancements in information and communication technology and with this dawned the era of E-commerce. The beginning of the new century manifested ...
  • A Study on Factors Influencing the Investment Pattern of Working & Non-Working Women Investors in Share Market 
    Sangeetha, N.; Ganesan, P.; Moovendhan, V. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Behavioral finance is a new approach to financial markets that has emerged in response to the difficulties faced by the traditional paradigm. It focuses on investors behavior and the decision making process. There is a ...
  • Study on Service Quality Specification for Home Delivery System in Malaysia Special Reference Lazada 
    Wasantha, H.L.Neel; Dombepola, W.Chandramali; Perera, G.Nilantha R. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    This research is examined the service specification for the Home Delivery system in Malaysia as a modification of SERVQUAL Parasuraman 1985. The primary goals are to build up a healthy and loyal relationship between the ...
  • A Study on the Factors Affecting Retirement Planning among Employees in Malaysia During Covid-19 Pandemic 
    Kaur, Sabrinajeet (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Planning for retirement is an approach that is getting known and used by almost every working individual. This approach is believed to help employees have a good life during their retirement phase. This study is done to ...
  • A Study on the Macroeconomic Variables and Government Debt in Malaysia 
    Choon Wei, Low; Jen Ee, Ling (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Government debt is an issue that is concerning by all nations. The Institute of International Finance found the government debt has risen to the highest record at $281 trillion by the end of 2020. It was mainly due to the ...
  • Study on Usage of Biodiesel as an Alternative Fuel in India 
    Bhatia, Ankit; Sachdev, Naresh (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The need for energy around the world continues to rise. A variety of factors determines the energy requirements of any country. Traditionally available sources of energy such as coal, petroleum, and natural gas meet the ...
  • A Study with Reference to Balance in Work and Life at Private Universities, Raipur 
    Kishan, Satya (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Balance in work and life is one of the major factors for an individual to achieve success. Organisations have come up with different programs, policies and plans to assist their work force to attain work life balance. The ...

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