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Browsing ICAM-2021 by Title

Browsing ICAM-2021 by Title

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  • A Review on Organizational Factors Affecting the Effectiveness of Information Security Management Systems in IT Sector Organizations in Sri Lanka 
    Abrew, Kaluhath Maduka Nadeeshani De; Wickramarachchi, Ruwan (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    In an era where data is essential in the context of a business, and access to information has become way too easier and faster with distributing computing, information security has become a crucial concern for almost every ...
  • Risk Factors of Known Hypercholesterolemia among Malaysians 
    Wei, Lim Ooi; Chen, Yong Chen (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The aim of this study is to examine the odd ratios of modifiable and non-modifiable risk factors of known Hypercholesterolemia among individuals in Malaysia. A nationally representative secondary data consisting of 18,586 ...
  • The Role of Consumer Associative and Dissociative Mindsets in Determining Consumer Buying Behavior: Skin Whitening Face Care Products 
    Perera, R. A. Lihini W.; Perera, G. Nilantha R. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The role of associative and dissociative mindsets in buying behavior has been studied in the literature. But it has not been studied in the scope of face care products in Sri Lanka. Heintzelman & King (2014) stated that ...
  • The Role of Customer Relationship Management Practices and Technology Alignment towards Customers' Loyalty: Mediating Role of Trust and Commitment 
    Abid, Muhammad Farrukh; Siddique, Junaid; Gulzar, Amir; Shamim, Amjad; Dar, Imran Bashir; Zafar, Aimen (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Marketing is about customer management. In todays' competitive market environment, where market offerings are far more complex, and customers' interfaces are far broader, marketing has become increasingly tactical and lost ...
  • The Role of Social Media Influencers on Purchase Intention: The Moderating Effect of Brand Familiarity 
    Kareem, Shaply Abdul; Venugopal, Pulidindi (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The purpose of this study is to examine the effects of social media influencers' traits on advertising attitudes. Also, investigate the influencers' impact on purchase intentions. The researchers adopted theoretical models ...
  • The Role of Spiritual Intelligence and Identity Styles in Predicting Psychological Hardiness of Students of Kerman University of Medical Sciences in 2019 
    Khoshnood, Zohreh; Khodabandeh, Sedigheh (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Medical students face a lot of job stress daily that endangers their mental and physical health and affects their academic performance. Spiritual intelligence is a new concepts of intelligence, refers to problem-solving ...
  • Roles of Motivation Opportunity Ability (MOA) Theory and Regulatory Focus Theory on Sustainable Apparel Purchase Intention 
    Hasbullah, Nornajihah Nadia; Sulaiman, Zuraidah; Mas'od, Adaviah; Chin, Thoo Ai (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Recent decades have witnessed the notably high demand for fashion that led to the emergence of mass production of apparel. Fashion consumers have begun to excessively crave goods at low prices, yet with exceptional quality ...
  • The Roles of Organization Innovation and Aging Workforce in Maysian Manufacturing Sectors' Readiness for Industry 4.0 
    Rehmanm, Hafiz Mudassir; Nee, Au Yong Hui; Onn, Choong Yuen (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The manufacturing sector is an indispensable part of a country's economic system. For Malaysia, it not only helps in transmuting raw material to finished goods but also an essential driver to the country's economic growth. ...
  • Sentiment Analysis on Tweets from Genuine Twitter Accounts During the Covid-19 Pandemic 
    Sengupta, Sarthak; Basu, Soumyadeep; Vaish, Anurika (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The COVID-19 pandemic has witnessed a massive surge in usage of social media and other online mediums for communication. It has resulted in a sudden increase in problems like fake news, cyberbullying, and targeted phishing ...
  • Servant Leadership and Project Success in Megaprojects: Examining the Roles of Effective Project Governance and Trust 
    Iqbal, Muhammad Shoaib; Nauman, Shazia (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The increasing number of projectification indicates that projects are playing very key role in the economy of nation as they are costing very high amount of investment. Besides huge investment megaprojects are also influencing ...
  • Sexual Function of Type 2 Diabetic Women with Personality Traits 
    Shahraki, Sedigheh Khodabandeh; Tavan, Asghar; Khoshnood, Zohreh; Maryam, Alikamali (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Type II diabetes, a non-communicable disease, is a silent epidemic and health problem with physical, psychological, and social consequences. Sexual function in diabetic patients can be affected by several factors including ...
  • Sexual Life of Salaried Women in Iran 
    Abadian, Khadige (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Increasing the social presence of women in the labor market is one of the factors influencing the sex life of employed women, and efforts to improve their quality of sexual life are among the necessities. The objective of ...
  • Sexual Satisfaction in Women with Systemic Lupus Erythematosus and its Related Factors 
    Shami, Maryam; Behboodimoghadam, Zahra; Montazeri, Ali; Faezi, Seyedeh Tahereh (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Objectives:Systemic lupus erythematosus (SLE) is a multisystem autoimmune disease and causes extensive inflammation and tissue damage in various organs of the body. This disease causes sexual dysfunction due to physiological, ...
  • Significant Relationship and Impact of Pandemic Situation in between Career Development and Intention to Stay among Academics in Phei Malaysia 
    Dhivandram, Parimala Devi (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    This study examines the significant relationship between Career Development and Intention to Stay among the academics in Private Higher Educational Institutions (PHEI) in Malaysia. The recent outbreak of the pandemic ...
  • Simulation of Side Flashes and Earth Potential Rise Effect on Human Body 
    Nasarudin, Muhammad Amirul Hakimi Bin Mohamad (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Lightning refers to a massive electrical discharge that occurs either in the atmosphere or between the atmosphere and the ground. In this circumstance, air acts as an insulator which enables a massive current to flow between ...
  • Since When Does Remote Work Started? A Bibliometric Analysis on Work Arrangement in the Last Decade 
    Phang, Andrew; Peng, Low Mei (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The technological advent has turned many unimaginable arrangements in the past to almost every single arrangement possible currently. Technologies advancement has transformed and eased our lives in many aspects. Apart from ...
  • Single Fibre Strength Test on Rattan as Natural Fibres 
    Saion, Mohamad Pazlin Bin; Yaakob, Mohd Yuhazri Bin (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Nowadays, rattan yarns are utilized in the furniture industry because they are readily available, inexpensive, non-hazardous to health, and biodegradable to the environment; hence, by utilizing it as a composites lasing ...
  • Smart Home : Home Industry Revolution 
    Setiawan, Keane Putra; Kamsin, ntan Farahana I (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Nowadays, technology has become an essential part of human lives. Without the presence of technology, it can be argued that the human civilization will not be where it is now. Among the technologies, one of them was internet. ...
  • Smartphone Market Share Quandary: The Influence of Brand Familiarity, Perceived Quality, and Extrinsic Attributes on Perceived Risk 
    Ismail, Nurlida; Jambulingam, Manimekalai; Sheng, Ng Yinn (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    In recent years, smartphone industry has grown remarkably, and smartphone has become an indispensable device that acts as a medium of communication, information, and entertainment. However, due to the availability of a ...
  • The Smuggler Next Door: Risk-Takers in a Music Festival 
    Ismail, Khairiah; Abdullah, Nawal Hanim; Zamzuri, Norol Hamiza; Abdullah, Abdul Rashid; Mahomed, Anuar Shah Bali (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    There is abundant research concentrating on the use of drugs at music festivals. It has been studied by numerous researchers that are focusing on the music festival organized in Australia, Portugal, Switzerland, Canada, ...

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