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Browsing ICAM-2021 by Title

Browsing ICAM-2021 by Title

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  • Lepee, Nusrat Jahan; Kawser, Sakia; Shakil, Mohammad Hassan (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Fintech is getting more attention worldwide, especially in the banking sector. The recent COVID-19 pandemic shows us the significance of fintech and assists us to maintain social distancing. Fintech helps us to reduce ...
  • Inam, Aneeq; Ho, Jo Ann (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Unethical pro-organizational behaviours (UPB) are unethical actions taken primarily to benefit the organisation (pro-organization). The concept has sparked a lot of research interest because high-profile events like the ...
  • Mhd Harip, Mahrus Bawafie Bin (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The number of older adults in Malaysia is gradually increasing as the population ages. These older people, particularly those suffering from disease-related mobility issues, find it increasingly difficult to walk as their ...
  • Yusoff, Md Saifullah Bin Md; Zahari, Mohd Hafiz Bin Mohamad; Wahab, Samsudin Bin (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The word pathogen is referred to the bacteria, virus or parasite that contaminate food and cause foodborne illness. Foodborne illness can be serious, and in certain cases, it became fatal. It harms not only humans but also ...
  • Dabare, P.U.I; Kumara, D.W (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Digital technology has transformed the traditional advertising practices replacing the outof-home concept with Digital Signage. This concept mainly interferes with the fashion retail industry making a huge impact on customer ...
  • Nyepit, Cliftton Baba Anak; Krishnaswamy, Jayaraman; Amin, Muslim (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    In higher education institutions, there has been a reversed gender gap in which there are more women than males. This gender gap threatens the development of human capital which is necessary for economic growth and social ...
  • Boon, Lim Kah; Fern, Yeo Sook; Xin, Yeo Qiao; Ling, Tan Cheng (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    E-commerce is important because it can contribute to a country's economy while also providing numerous benefits to consumers. With the advent of e-commerce, consumers' purchasing habits have shifted from in-store purchases ...
  • Shahrak, Shakiba Pourasad; Brand, Serge; Taghizadeh, Ziba (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    In recent decades, the phenomenon of globalization has caused significant changes in social and cultural norms throughout the world. Specifically, this phenomenon appeared to cause the increase of never-married women in ...
  • Bui, Thi Thao Hien; Jambulingam, Manimekalai (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Franchising has become a worldwide international business activity. Companies have tried to move from conventional business models to multinational ones since the beginning of the twenty-first century in order to leverage ...
  • Saxena, Sanjive; Seth, Sunny; Jyotsna (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The COVID pandemic jolted the world from deep slumber by forcing business units to move beyond self-defined normal and embrace, adopt and create a new normal instead. In other words, broaden the horizon of business world. ...
  • Sumarmi, Saptaningsih (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Government good governance is the most essentials performance measure that must be achieved. This is critical because, as a public servant, the government must hold itself accountable to the public. In a village government ...
  • Randhir, Rajendra; Verma, M. N. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The relationship between government expenditure and consumer behavior has been extensively studied in economics and has a rich literature available to peruse. However, the main ideation of these hitherto conducted studies ...
  • Margiono, Ari; Feranita (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Similar to many countries in the Southeast Asian region, social entrepreneurship has a long history in Thailand. Co-operative, one of the oldest forms of social entrepreneurship activities in Thailand, has been around for ...
  • Kulasekara, Shalini; Gayathree, Poornima K.; Bandara, B.S.S.U. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Advertising via social media platforms becoming popular recently due to vast increase of social media users. Social media users are daily exposed to variety of advertisements and this research explores how advertising ...
  • Jamil, Nur Kamarul Hafiz; Alias, Zuraini; Muthukumarasamy, Mokana (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Green manufacturing practices (GMP) are eco-friendly practices that reduce environmental problems through production activities from the manufacturing sector. The United Nations has introduced sustainable development goals ...
  • Wong, Lim Jin; Sia, Joseph Kee Ming; Ling, Tonny Heng Yew (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    This study attempts to investigate the influence of Theory of Planned Behavior (TPB) components on voluntary green practices adoption amongst airline passengers in Malaysia. Furthermore, this study aims to investigate the ...
  • Kay, Hong Kah; Shan, Lim Hooi (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Mental health has deteriorated ever since the beginning of the COVID-19 pandemic. The present study examined the predicting roles of hope and coping strategies (active coping, planning, seeking instrumental social support, ...
  • Jassem, Suaad; Razzak, Mohammad Rezaur (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    A recent UNESCO survey indicates that among the most severely impacted sector of society due to the Covid-19 pandemic is the education sector overall, but particularly tertiary education. Higher educational institutions ...
  • Qadeer, Nosheen; Nauman, Shazia (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    In the current era, the business environment of the firms is changing day by day. Increasing trends in industrial growth and transformation are causing, many environmental problems like carbon emission, chemical wastage, ...
  • Shabbir, Aqsa; Nauman, Shazia (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Perceived organizational politics has been a great issue for every organization and is widely discussed in the literature as an antecedent of job stress, turnover intention, reduce organizational commitment, etc. Nowadays ...

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