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Browsing ICAM-2021 by Title

Browsing ICAM-2021 by Title

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  • Factors of Virtual Influencer Marketing Influencing Generation Y Consumers' Purchase Intention in Malaysia 
    Ruey, Yap Yoong; Ismail, Nurlida Binti (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Since its inception in 2016, virtual influencer marketing has taken the fashion industry by storm, and the trend has continued to penetrate into other industries worldwide. Instead of relying on endorsements from celebrities ...
  • Factors that Influence Gen Z's Purchase Intention towards Online Shopping in Fashion Industry Understanding the Factors Affecting Customers' Purchase Intention from a Procedural Perspective 
    Li, Ang Xue; Ni, Chan Sy; Hui, Goh Jia; You, Lee Pei; Bee, Tan Si (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    In recent years, the fashion industry has been disrupted due to the emergence and assimilation of online technology. On one hand, it makes it easier for marketers in the fashion industry to reach and engage with their ...
  • Factors that Influence Intention to Use Quick Response Code Mobile Payment in Malaysia: The Experienced Users Perspective 
    Ting, Tan Lee; Huah, Lee (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The high penetration rates of smartphone and the advancement of technological innovation have increased the popularity of mobile payment worldwide. However, despite the efforts of the government to boost the adoption of ...
  • Fake News and Stock Return: The Mediation Effect of Investor Sentiment in China 
    Siyuan, Fan; Zameni, Abdolhossein (Centre for Heritage Studies, University of Kelaniya, Kelaniya, Sri Lanka., 2021)
    With the rise of the media (such as newspaper, TV, broadcast, new media, website), it connects people from all over the world to a virtual community and changes the channels of communication, and it also speeds up the speed ...
  • Fintech in Banking: A Bibliometric Revi ew and Future Research Agenda 
    Lepee, Nusrat Jahan; Kawser, Sakia; Shakil, Mohammad Hassan (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Fintech is getting more attention worldwide, especially in the banking sector. The recent COVID-19 pandemic shows us the significance of fintech and assists us to maintain social distancing. Fintech helps us to reduce ...
  • First 10 Years of Unethical Pro-Organizational Behavior: A Bibliometric Review 
    Inam, Aneeq; Ho, Jo Ann (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Unethical pro-organizational behaviours (UPB) are unethical actions taken primarily to benefit the organisation (pro-organization). The concept has sparked a lot of research interest because high-profile events like the ...
  • Foldable Motorized Walker for Stability and Balancing 
    Mhd Harip, Mahrus Bawafie Bin (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The number of older adults in Malaysia is gradually increasing as the population ages. These older people, particularly those suffering from disease-related mobility issues, find it increasingly difficult to walk as their ...
  • Food Safety Management in Malaysia: Issues and Prevention 
    Yusoff, Md Saifullah Bin Md; Zahari, Mohd Hafiz Bin Mohamad; Wahab, Samsudin Bin (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The word pathogen is referred to the bacteria, virus or parasite that contaminate food and cause foodborne illness. Foodborne illness can be serious, and in certain cases, it became fatal. It harms not only humans but also ...
  • fUse of Digital Signage on Driving Customer Purchase Motives with Mediating Effect of Consumer Emotional Experience in Fashion Retail Industry 
    Dabare, P.U.I; Kumara, D.W (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Digital technology has transformed the traditional advertising practices replacing the outof-home concept with Digital Signage. This concept mainly interferes with the fashion retail industry making a huge impact on customer ...
  • Gender Disparity in Higher Education: Determinants of Reversed Gender Gap in Higher Education and Its Implications on Human Capital 
    Nyepit, Cliftton Baba Anak; Krishnaswamy, Jayaraman; Amin, Muslim (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    In higher education institutions, there has been a reversed gender gap in which there are more women than males. This gender gap threatens the development of human capital which is necessary for economic growth and social ...
  • Generation Z Shoppers Repurchase Intention towards Shopee Mobile Application 
    Boon, Lim Kah; Fern, Yeo Sook; Xin, Yeo Qiao; Ling, Tan Cheng (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    E-commerce is important because it can contribute to a country's economy while also providing numerous benefits to consumers. With the advent of e-commerce, consumers' purchasing habits have shifted from in-store purchases ...
  • Getting Used to Being Alone: Compatibility with Singleness 
    Shahrak, Shakiba Pourasad; Brand, Serge; Taghizadeh, Ziba (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    In recent decades, the phenomenon of globalization has caused significant changes in social and cultural norms throughout the world. Specifically, this phenomenon appeared to cause the increase of never-married women in ...
  • A Global Research Trend on Franchisee in Franchising Literature: A Bibliometric Analysis 
    Bui, Thi Thao Hien; Jambulingam, Manimekalai (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Franchising has become a worldwide international business activity. Companies have tried to move from conventional business models to multinational ones since the beginning of the twenty-first century in order to leverage ...
  • Going Beyond the Normal: What it Means to be an Entrepreneur During Pandemic 
    Saxena, Sanjive; Seth, Sunny; Jyotsna (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The COVID pandemic jolted the world from deep slumber by forcing business units to move beyond self-defined normal and embrace, adopt and create a new normal instead. In other words, broaden the horizon of business world. ...
  • Good Village Governance: Evidence in Indonesia 
    Sumarmi, Saptaningsih (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Government good governance is the most essentials performance measure that must be achieved. This is critical because, as a public servant, the government must hold itself accountable to the public. In a village government ...
  • Government Expenditure and Consumer Behavior in an Economy 
    Randhir, Rajendra; Verma, M. N. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The relationship between government expenditure and consumer behavior has been extensively studied in economics and has a rich literature available to peruse. However, the main ideation of these hitherto conducted studies ...
  • The Government Initiative and Social Entrepreneurship in Thailand: Exploring the Role of Pracharath Rak Samakee 
    Margiono, Ari; Feranita (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Similar to many countries in the Southeast Asian region, social entrepreneurship has a long history in Thailand. Co-operative, one of the oldest forms of social entrepreneurship activities in Thailand, has been around for ...
  • Green Advertising Appeals of Social Media Platforms on Green Purchasing Intention 
    Kulasekara, Shalini; Gayathree, Poornima K.; Bandara, B.S.S.U. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Advertising via social media platforms becoming popular recently due to vast increase of social media users. Social media users are daily exposed to variety of advertisements and this research explores how advertising ...
  • Green Manufacturing Practices among Manufacturers in Malaysia: Servant Leadership as a Mediator 
    Jamil, Nur Kamarul Hafiz; Alias, Zuraini; Muthukumarasamy, Mokana (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Green manufacturing practices (GMP) are eco-friendly practices that reduce environmental problems through production activities from the manufacturing sector. The United Nations has introduced sustainable development goals ...
  • Green Practices Adoption Behavior in an Airline Industry: Does Perceived Sacrifice and Perceived Consumer Effectiveness Matter? 
    Wong, Lim Jin; Sia, Joseph Kee Ming; Ling, Tonny Heng Yew (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    This study attempts to investigate the influence of Theory of Planned Behavior (TPB) components on voluntary green practices adoption amongst airline passengers in Malaysia. Furthermore, this study aims to investigate the ...

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