Awareness of Sustainability and its Impact on Gaining Sustainable Competitive Advantage

Abstract

Awareness of sustainability and compliance with the sustainability requirements in volatile business environments are important with the increasing concern of customers and legislations. Being one of the most competitive yet the most pollutant contributing industry gaining sustainable competitive advantage with reasonable awareness of sustainability remains questionable. This study aims to identify the impact of awareness of economic, environmental, and social sustainability on gaining sustainable competitive advantage in the food industry.