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Showing 10 out of a total of 51 results for collection: Marketing Management.
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Influence of Celebrity Worship Motives on Perceived Brand Evaluation of Endorsed-Brand,
Dissanayake, D.M.R.
;
Ismail, N.
;
Pahlevan Sharif, S.
(
Proceeding of the International Conference on Advanced Marketing
,
2017
)
Brand Building Strategies and Customer Buying Decisions: A Study on Growing up Milk Powder Market of Sri Lanka
Dissanayake, D.M.R.
(
NSBM Business & Management Journal
,
2015
)
Type of Account Consumer Maintains with their Banks and Service Quality.
Herath, H.M.R.P.
(
2011
)
Role of brand identity in developing global brands: a literature based review on case comparison between apple iPhone vs Samsung smartphone brands
Dissanayake, D.M.R.
;
Amarasuriya, T.
(
Research Journal of Business and Management (RJBM)
,
2015
)
Consumer Perception and Behavioral Patterns onNutritional Food Consumption of Urban and Suburban Segments of Sri Lanka: A Decisional Analysis to Case –Related Implications
Liyanage, P.W.
;
Dissanayake, D.M.R.
(
International Journal of Scientific & Engineering Research
,
2017
)
Determinants of customer satisfaction level in tourist hotel industry with a special reference to the north of Colombo
Herath, H.M.R.P.
;
Cooray, N.H.K.
;
Perera, H.S.P.
(
The International Institute of Knowledge Management, Colombo, Sri Lanka
,
2015
)
The impact of television advertisements on youth buying behaviour with special reference to fruit drink market in Sri Lanka
Nadeeka, H.S.
;
Weerasiri, R.A.S.
(
The International Institute of Knowledge Management (TIIKM) Colombo, Sri Lanka
,
2015
)
Brand Differentiation in Industrial Sector Context: Empirical Review and Case Evidences in Sri Lanka
Munasinghe, A.
;
Dissanayake, D.M.R.
(
International Journal of Scientific & Engineering Research
,
2017
)
Sustainability of CSR initiatives in the perspective of a civil war affected society: a Sri Lankan experience
Medis, Ajith
;
Gunawardene, H.M.R.S.S.
(
The International Institute of Knowledge Management (TIIKM) Colombo, Sri Lanka
,
2015
)
Perceived effectiveness of celebrity endorsement on Perceived Brand Evaluation in the Scope of Services Sector: A Review Paper
Koththagoda, K.C.
;
Dissanayake, D.M.R.
(
International Journal of Business and Management Review
,
2017
)
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Author
Dissanayake, D.M.R. (15)
Fernando, P.M.P. (7)
Wanninayake, W.M.C.B. (7)
Chovancova, M. (5)
Herath, H.M.R.P. (5)
Weerasiri, R.A.S. (5)
Gunawardane, N. (4)
Munasinghe, A. (3)
Fernando, K.S.D. (2)
Gunawardene, H.M.R.S.S. (2)
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Subject
Sri Lanka (5)
Brand Equity (3)
Brand Loyalty (3)
Purchase Intention (3)
Advertising (2)
Brand Association (2)
Customer Satisfaction (2)
Pakistan (2)
Purchase Decision (2)
Service Quality (2)
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Date Issued
2015 (17)
2017 (8)
2011 (7)
2018 (6)
2016 (5)
2012 (3)
2010 (2)
2014 (2)
2013 (1)
Has File(s)
Yes (42)
No (9)