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Showing 5 out of a total of 45 results for collection: Marketing Management.
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The impact of television advertisements on youth buying behaviour with special reference to fruit drink market in Sri Lanka
Nadeeka, H.S.
;
Weerasiri, R.A.S.
(
The International Institute of Knowledge Management (TIIKM) Colombo, Sri Lanka
,
2015
)
Brand Differentiation in Industrial Sector Context: Empirical Review and Case Evidences in Sri Lanka
Munasinghe, A.
;
Dissanayake, D.M.R.
(
International Journal of Scientific & Engineering Research
,
2017
)
Sustainability of CSR initiatives in the perspective of a civil war affected society: a Sri Lankan experience
Medis, Ajith
;
Gunawardene, H.M.R.S.S.
(
The International Institute of Knowledge Management (TIIKM) Colombo, Sri Lanka
,
2015
)
Perceived effectiveness of celebrity endorsement on Perceived Brand Evaluation in the Scope of Services Sector: A Review Paper
Koththagoda, K.C.
;
Dissanayake, D.M.R.
(
International Journal of Business and Management Review
,
2017
)
Employer Branding Practices: Case Review on IT Sector Companies in India
Maitra, R.
;
Dissanayake, D.M.R.
(
Scientific Research Journal (SCIRJ)
,
2015
)
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Author
Dissanayake, D.M.R. (13)
Wanninayake, W.M.C.B. (7)
Fernando, P.M.P. (6)
Chovancova, M. (5)
Herath, H.M.R.P. (5)
Weerasiri, R.A.S. (5)
Fernando, K.S.D. (2)
Gunawardane, N. (2)
Gunawardene, H.M.R.S.S. (2)
Munasinghe, A. (2)
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Subject
Sri Lanka (4)
Brand Equity (3)
Brand Loyalty (3)
Purchase Intention (3)
Advertising (2)
Brand Association (2)
Customer Satisfaction (2)
Purchase Decision (2)
Service Quality (2)
Absorption–Addiction Model (1)
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Date Issued
2015 (17)
2017 (8)
2011 (7)
2016 (5)
2012 (3)
2010 (2)
2014 (2)
2013 (1)
Has File(s)
Yes (36)
No (9)