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Showing 10 out of a total of 72 results for collection: Marketing Management.
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Experiential Brand Activation on Customer Brand Trust in Mobile Telecommunication Services of Sri Lanka: with special reference toward Door to Door Promotions
Ranaweera, D.P.N.
;
Gunawardane, N.
(
International Journal of Business and Management Invention (IJBMI), Volume 9 Issue 4 Ser. II
,
2020
)
Impact of Service Quality on Customer Satisfaction with Special Reference to Mobile Telecommunication Industry of Sri Lanka
Dharmadasa, S.A.
;
Gunawardane, N.
(
Sri Lanka Journal of Marketing, Department of Marketing Management, University of Kelaniya, Sri Lanka.Vol 3 No 1
,
2017
)
A Review paper on the Impact of Social Influence on Event Attendees of Entertainment Events: with special reference to Face Book
Chamikara, D.M.
;
Gunawardane, N.
(
Sri Lanka Journal of Marketing, Department of Marketing Management, University of Kelaniya, Sri Lanka
,
2018
)
Brand Activation in Driving Customer Engagement: Theoretical and Practice Review
Gunawardane, N.
;
Thilina, D.K.
(
The International Journal of Business & Management, Vol 8 Issue 5
,
2020
)
Critical Success Factors for Performance Oriented M-Learning in Sri Lanka
Dissanayake, D.M.R.
;
Velananda, Y. L.
(
Journal of Educational and Social Research
,
2020
)
Application of Social Media for Personal Branding: A Conceptual Review
Nanayakkara, N.W.O.K.D.S.P.
;
Dissanayake, D.M.R.
(
The International Journal Of Business & Management
,
2020
)
Impact Of Emotional Intelligence On Salesforce Management: An Empirical Review
Paul, B. S.
;
Dissanayake, D. M. R.
(
International Journal of Research in Commerce and Management Studies
,
2020
)
Impact of Brand Trust on Brand Evangelism Behaviour: A Study on Cable Brands in Sri Lanka
Munasinghe, A.
;
Dissanayake, D.M.R.
(
Sri Lanka Journal of Marketing
,
2018
)
Strategic Imperatives for the Post Covid-19 Era: With Special Focus on Sri Lankan Industries
Rajaratnam, R.A.
;
Medis, A. P.
;
Dissanayake, D.M.R.
(
International Journal of Latest Engineering and Management Research (IJLEMR)
,
2020
)
Entrepreneurial Celebrity Endorsement and Brand Personality Congruity: A Review on Concepts and Practical Perspectives
Herath, H.M.B.I.
;
Dissanayake, D.M.R.
;
Nanayakkara, N.W.O.K.D.S.P.
(
Global Scientific Journals
,
2020
)
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Author
Dissanayake, D.M.R. (19)
Wanninayake, W.M.C.B. (13)
Fernando, P.M.P. (8)
Herath, H.M.R.P. (8)
Gunawardane, N. (7)
Chovancova, M. (5)
Weerasiri, R.A.S. (5)
Kashif, M. (4)
Karunanayake, T. (3)
Fernando, K.S.D. (2)
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Subject
purchase intention (4)
Brand Loyalty (3)
Service Quality (3)
Sri Lanka (3)
Advertising (2)
automobiles in Sri Lanka (2)
Brand Association (2)
Brand Equity (2)
consumer resonance (2)
Customer Satisfaction (2)
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Date Issued
2020 - 2023 (16)
2010 - 2019 (48)
2006 - 2009 (8)
Has File(s)
Yes (72)