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Showing 10 out of a total of 51 results for collection: Marketing Management.
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Brand Activation: A Review on Conceptual and Practice Perspectives
Dissanayake, R.
;
Gunawardane, N.
(
Published by Canadian Center of Science and Education
,
2018
)
Impact of Brand Citizenship Factors towards Sales Force Motivation: A Conceptual Review on Financial Leasing Service Sector of Sri Lanka
Dissanayake, D.M.R.
;
Jayampathi, J.A.S.
(
Singaporean Journal of Business economics, and management Studies (SJBEM)
,
2018
)
The Effect of Perceived Risk on the Purchase Intention of Alternative Fuel Vehicles
Karunanayake, T.
;
Samarasinghe, D.
(
Sri Lankan Journal of Management
,
2018
)
Finding greener grass on the other side of hill: Examining donor perceived brand equity in a moderating role of brand credibility
Kashif, M.
;
Fernando, P.M.P.
;
Samad, S.
;
Thurasamy, R.
(
Asia Pacific Journal of Marketing and Logistics
,
2018
)
Impact of Brand Equity towards Purchasing Desition: A Situation on Mobile Telecommunication Services of Sri Lanka
Gunawardane, N.R.
(
American Research Institute for Policy Development
,
2015
)
Factors affecting the doctors prescription towards multivitamin and mineral preparation
Wijesundara, C.B.
;
Kanakarathna, P.
(
The International Institute of Knowledge Management (TIIKM) Colombo, Sri Lanka
,
2015
)
The Impact of Perceived Effectiveness of Celebrity Endorsement on Perceived Brand Personality
Dissanayake, D.M.R.
;
Weerasiri, R.A.S.
(
Journal of Accounting & Marketing
,
2017
)
The effectiveness of brand personality dimensions on brand loyalty: A study on mobile telecommunication services in Sri Lanka
Silva, A.R.N.
;
Fernando, P.M.P.
(
The International Institute of Knowledge Management (TIIKM) Colombo, Sri Lanka
,
2015
)
Relationship between Perceived Brand Equity and Purchase Intention of Life Insurance Brands in Sri Lanka: A Concept Paper
Gunawardane, N.
;
Munasinghe, A.
;
Dissanayake, D.M.R.
(
2016
)
Factors influencing consumer purchasing decision of impulse ice cream in Sri Lanka
Herath, H.M.R.P.
;
de Silva, A.E.
;
de Silva, S.K.D.U.
(
The International Institute of Knowledge Management (TIIKM) Colombo, Sri Lanka
,
2015
)
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Author
Dissanayake, D.M.R. (15)
Fernando, P.M.P. (7)
Wanninayake, W.M.C.B. (7)
Chovancova, M. (5)
Herath, H.M.R.P. (5)
Weerasiri, R.A.S. (5)
Gunawardane, N. (4)
Munasinghe, A. (3)
Fernando, K.S.D. (2)
Gunawardene, H.M.R.S.S. (2)
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Subject
Sri Lanka (5)
Brand Equity (3)
Brand Loyalty (3)
Purchase Intention (3)
Advertising (2)
Brand Association (2)
Customer Satisfaction (2)
Pakistan (2)
Purchase Decision (2)
Service Quality (2)
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Date Issued
2015 (17)
2017 (8)
2011 (7)
2018 (6)
2016 (5)
2012 (3)
2010 (2)
2014 (2)
2013 (1)
Has File(s)
Yes (42)
No (9)