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Showing 10 out of a total of 72 results for collection: Marketing Management.
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The impact of visual merchandizing on consumer store choice decisions in Sri Lankan Supermarkets
Wanninayake, W.M.C.B.
;
Randiwela, P.
(
2007
)
The Impact of Celebrity Endorsement toward Brand Image with special Reference to Men’s Wear Apparel in Sri Lanka
Malshan, R.N.A.D.
;
Weerasiri, R.A.S.
(
Global Illuminators, Kuala Lumpur, Malaysia.
,
2016
)
Exploring the Impact of CRM Strategies on Customer Loyalty: With Special Reference to State-owned Commercial Banks in Sri Lanka
Wanninayake, W.M.C.B.
;
Chovancova, M.
(
2012
)
Application of Package Based Data Analysis: An Explanation with Service Sector Research Study
Wijenayake, S.I.
(
Staff Development Unit, Faculty of Commerce & Management Studies, University of Kelaniya
,
2015
)
The Attitudes of Customers towards Green Investments
Wanninayake, W.M.C.B.
;
Herath, H.M.R.P.
(
2009
)
Influence of Social Media on Purchasing Behavior – With Special Reference to Facebook Users
Fernando, P.M.P.
;
Jayawickramarathne, S.G.W.K.
(
Faculty of Commerce and Management Studies, University of Kelaniya
,
2011
)
The Impact of Customer Relationship Management Strategies on Customer Brand Loyalty in Telecommunication Industry, Sri Lanka
Randeni, R.K.S.P.
;
Wanninayake, W.M.C.B.
(
2011
)
Sustainability of CSR initiatives in the perspective of the civil war affected society: A Sri Lankan experience
Medis, A.
;
Gunawardene, H.M.R.S.S.
(
The International Institute of Knowledge Management, Colombo, Sri Lanka
,
2015
)
Study of Green Banking Practices in the Sri Lankan Context: A Critical Review
Fernando, P.M.P.
;
Fernando, K.S.D.
(
2016
)
Green Stimuli Characteristics and Green Self-Identity Towards Ethically Minded Consumption Behavior with Special Reference to Mediating Effect of Positive and Negative Emotions
Gayathree, P.K.
;
Samarasinghe, D.
(
Asian Social Science
,
2019
)
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Author
Dissanayake, D.M.R. (19)
Wanninayake, W.M.C.B. (13)
Fernando, P.M.P. (8)
Herath, H.M.R.P. (8)
Gunawardane, N. (7)
Chovancova, M. (5)
Weerasiri, R.A.S. (5)
Kashif, M. (4)
Karunanayake, T. (3)
Fernando, K.S.D. (2)
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Subject
purchase intention (4)
Brand Loyalty (3)
Service Quality (3)
Sri Lanka (3)
Advertising (2)
automobiles in Sri Lanka (2)
Brand Association (2)
Brand Equity (2)
consumer resonance (2)
Customer Satisfaction (2)
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Date Issued
2020 - 2023 (16)
2010 - 2019 (48)
2006 - 2009 (8)
Has File(s)
Yes (72)