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Showing 9 out of a total of 9 results for collection: Marketing Management.
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Effect of promoting country of origin as an ethnocentric appeal in developing local brands: special Reference to telecommunication industry of Sri Lanka
Weerasiri, S.
;
Dissanayake, D.M.R.
(
2010
)
Service Failures and Customer Switching Behavior of Mobile Communication Services
Dissanayake, D.M.R.
(
2010
)
Celebrity Endorsement and Consumer Buying Intention With Relation to the Television Advertisement for Perfumes
Priyankara, R.
;
Weerasiri, S.
;
Dissanayaka, R.
;
Jinadasa, M.
(
David Publishing
,
2017
)
The Impact of Perceived Effectiveness of Celebrity Endorsement on Perceived Brand Personality
Dissanayake, D.M.R.
;
Weerasiri, R.A.S.
(
Journal of Accounting & Marketing
,
2017
)
Relationship between Perceived Brand Equity and Purchase Intention of Life Insurance Brands in Sri Lanka: A Concept Paper
Gunawardane, N.
;
Munasinghe, A.
;
Dissanayake, D.M.R.
(
2016
)
Influence of Celebrity Worship Motives on Perceived Brand Evaluation of Endorsed-Brand,
Dissanayake, D.M.R.
;
Ismail, N.
;
Pahlevan Sharif, S.
(
Proceeding of the International Conference on Advanced Marketing
,
2017
)
Consumer Perception and Behavioral Patterns onNutritional Food Consumption of Urban and Suburban Segments of Sri Lanka: A Decisional Analysis to Case –Related Implications
Liyanage, P.W.
;
Dissanayake, D.M.R.
(
International Journal of Scientific & Engineering Research
,
2017
)
Brand Differentiation in Industrial Sector Context: Empirical Review and Case Evidences in Sri Lanka
Munasinghe, A.
;
Dissanayake, D.M.R.
(
International Journal of Scientific & Engineering Research
,
2017
)
Perceived effectiveness of celebrity endorsement on Perceived Brand Evaluation in the Scope of Services Sector: A Review Paper
Koththagoda, K.C.
;
Dissanayake, D.M.R.
(
International Journal of Business and Management Review
,
2017
)
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Author
Dissanayake, D.M.R. (8)
Munasinghe, A. (2)
Weerasiri, S. (2)
Dissanayaka, R. (1)
Gunawardane, N. (1)
Ismail, N. (1)
Jinadasa, M. (1)
Koththagoda, K.C. (1)
Liyanage, P.W. (1)
Pahlevan Sharif, S. (1)
... View More
Subject
Sri Lanka (3)
Absorption–Addiction Model (1)
Attractiveness (1)
attractiveness (1)
Brand Differentiation (1)
Brand Equity (1)
Brand-Related Behaviors (1)
celebrity endorsement (1)
Celebrity Worship Motives (1)
Competitive Strategies (1)
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Date Issued
2017 (6)
2010 (2)
2016 (1)
Has File(s)
No (9)