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Showing 6 out of a total of 6 results for collection: Marketing Management.
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A Review paper on the Impact of Social Influence on Event Attendees of Entertainment Events: with special reference to Face Book
Chamikara, D.M.
;
Gunawardane, N.
(
Sri Lanka Journal of Marketing, Department of Marketing Management, University of Kelaniya, Sri Lanka
,
2018
)
Impact of Brand Trust on Brand Evangelism Behaviour: A Study on Cable Brands in Sri Lanka
Munasinghe, A.
;
Dissanayake, D.M.R.
(
Sri Lanka Journal of Marketing
,
2018
)
Brand Activation: A Review on Conceptual and Practice Perspectives
Dissanayake, R.
;
Gunawardane, N.
(
Published by Canadian Center of Science and Education
,
2018
)
Impact of Brand Citizenship Factors towards Sales Force Motivation: A Conceptual Review on Financial Leasing Service Sector of Sri Lanka
Dissanayake, D.M.R.
;
Jayampathi, J.A.S.
(
Singaporean Journal of Business economics, and management Studies (SJBEM)
,
2018
)
The Effect of Perceived Risk on the Purchase Intention of Alternative Fuel Vehicles
Karunanayake, T.
;
Samarasinghe, D.
(
Sri Lankan Journal of Management
,
2018
)
Finding greener grass on the other side of hill: Examining donor perceived brand equity in a moderating role of brand credibility
Kashif, M.
;
Fernando, P.M.P.
;
Samad, S.
;
Thurasamy, R.
(
Asia Pacific Journal of Marketing and Logistics
,
2018
)
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Author
Dissanayake, D.M.R. (2)
Gunawardane, N. (2)
Chamikara, D.M. (1)
Dissanayake, R. (1)
Fernando, P.M.P. (1)
Jayampathi, J.A.S. (1)
Karunanayake, T. (1)
Kashif, M. (1)
Munasinghe, A. (1)
Samad, S. (1)
... View More
Subject
Alternative fuel vehicles (1)
Asian market (1)
brand activation (1)
Brand Citizenship Behavior (1)
Brand credibility (1)
Brand Trust, Brand Evangelism, Cable Brands, SEM, Sri Lanka (1)
Charity brands (1)
consumer behavior (1)
Customer-based brand equity (CBBE) (1)
Entertainment Events (1)
... View More
Date Issued
2018 (6)
Has File(s)
Yes (6)