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Showing 7 out of a total of 7 results for collection: Marketing Management.
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Age of the consumer and service quality
Ranjanee, R.P.C.
;
Herath, H.M.R.P.
(
2011
)
Antecedents of Customer Base Brand Equity: Empirical Evidence from Beer Industry in Sri Lanka
Wanninayake, W.M.C.B.
;
Chovancova, M.
(
2011
)
Attitude of Parents towards Television Viewing and Children’s Advertising in Sri Lanka
Fernando, P.M.P.
(
Faculty of Commerce and Management Studies, University of Kelaniya
,
2011
)
Impact of Advertising Appeals on Brand Loyalty: Special reference to the Commercial banking Industry in Sri Lanka
Wanninayake, W.M.C.B.
;
Chovancova, M.
(
International Business Information Management Association
,
2011
)
Influence of Social Media on Purchasing Behavior – With Special Reference to Facebook Users
Fernando, P.M.P.
;
Jayawickramarathne, S.G.W.K.
(
Faculty of Commerce and Management Studies, University of Kelaniya
,
2011
)
The Impact of Customer Relationship Management Strategies on Customer Brand Loyalty in Telecommunication Industry, Sri Lanka
Randeni, R.K.S.P.
;
Wanninayake, W.M.C.B.
(
2011
)
Type of Account Consumer Maintains with their Banks and Service Quality.
Herath, H.M.R.P.
(
2011
)
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Author
Wanninayake, W.M.C.B. (3)
Chovancova, M. (2)
Fernando, P.M.P. (2)
Herath, H.M.R.P. (2)
Jayawickramarathne, S.G.W.K. (1)
Randeni, R.K.S.P. (1)
Ranjanee, R.P.C. (1)
Subject
Advertising (2)
Brand Loyalty (2)
Attitudes (1)
Beer Industry (1)
Brand Association (1)
Brand awareness (1)
Brand Equity (1)
Children (1)
Children’s Advertising (1)
Customer Loyalty (1)
... View More
Date Issued
2011 (7)
Has File(s)
Yes (7)