Digital Repository
Search
Login
UoK Repository Home
→
Commerce and Management
→
Marketing Management
→
Search
JavaScript is disabled for your browser. Some features of this site may not work without it.
Search
Filters
Use filters to refine the search results.
Current Filters:
Title
Author
Subject
Date issued
Has File(s)
Contains
Equals
ID
Not Contains
Not Equals
Not ID
Title
Author
Subject
Date issued
Has File(s)
Contains
Equals
ID
Not Contains
Not Equals
Not ID
Title
Author
Subject
Date issued
Has File(s)
Contains
Equals
ID
Not Contains
Not Equals
Not ID
New Filters:
Title
Author
Subject
Date issued
Has File(s)
Contains
Equals
ID
Not Contains
Not Equals
Not ID
Showing 5 out of a total of 5 results for collection: Marketing Management.
(0.004 seconds)
Now showing items 1-5 of 5
1
Sort Options:
Relevance
Title Asc
Title Desc
Issue Date Asc
Issue Date Desc
Results Per Page:
5
10
20
40
60
80
100
The Impact of Perceived Effectiveness of Celebrity Endorsement on Perceived Brand Personality
Dissanayake, D.M.R.
;
Weerasiri, R.A.S.
(
Journal of Accounting & Marketing
,
2017
)
Influence of Celebrity Worship Motives on Perceived Brand Evaluation of Endorsed-Brand,
Dissanayake, D.M.R.
;
Ismail, N.
;
Pahlevan Sharif, S.
(
Proceeding of the International Conference on Advanced Marketing
,
2017
)
Consumer Perception and Behavioral Patterns onNutritional Food Consumption of Urban and Suburban Segments of Sri Lanka: A Decisional Analysis to Case –Related Implications
Liyanage, P.W.
;
Dissanayake, D.M.R.
(
International Journal of Scientific & Engineering Research
,
2017
)
Brand Differentiation in Industrial Sector Context: Empirical Review and Case Evidences in Sri Lanka
Munasinghe, A.
;
Dissanayake, D.M.R.
(
International Journal of Scientific & Engineering Research
,
2017
)
Perceived effectiveness of celebrity endorsement on Perceived Brand Evaluation in the Scope of Services Sector: A Review Paper
Koththagoda, K.C.
;
Dissanayake, D.M.R.
(
International Journal of Business and Management Review
,
2017
)
Now showing items 1-5 of 5
1
Sort Options:
Relevance
Title Asc
Title Desc
Issue Date Asc
Issue Date Desc
Results Per Page:
5
10
20
40
60
80
100
Browse
All of DSpace
Communities & Collections
By Issue Date
Authors
Titles
Subjects
This Collection
By Issue Date
Authors
Titles
Subjects
My Account
Login
Register
Discover
Author
Dissanayake, D.M.R. (5)
Ismail, N. (1)
Koththagoda, K.C. (1)
Liyanage, P.W. (1)
Munasinghe, A. (1)
Pahlevan Sharif, S. (1)
Weerasiri, R.A.S. (1)
Subject
Sri Lanka (2)
Absorption–Addiction Model (1)
Attractiveness (1)
Brand Differentiation (1)
Brand-Related Behaviors (1)
Celebrity Worship Motives (1)
Competitive Strategies (1)
Consumer Perception (1)
Effectiveness of Celebrity Endorsement (1)
Effectiveness of celebrity endorsement (1)
... View More
Date Issued
2017 (5)
Has File(s)
No (5)