Digital Repository
Search
Login
UoK Repository Home
→
Commerce and Management
→
Marketing Management
→
Search
JavaScript is disabled for your browser. Some features of this site may not work without it.
Search
Filters
Use filters to refine the search results.
Current Filters:
Title
Author
Subject
Date issued
Has File(s)
Contains
Equals
ID
Not Contains
Not Equals
Not ID
Title
Author
Subject
Date issued
Has File(s)
Contains
Equals
ID
Not Contains
Not Equals
Not ID
New Filters:
Title
Author
Subject
Date issued
Has File(s)
Contains
Equals
ID
Not Contains
Not Equals
Not ID
Showing 5 out of a total of 5 results for collection: Marketing Management.
(0.004 seconds)
Now showing items 1-5 of 5
1
Sort Options:
Relevance
Title Asc
Title Desc
Issue Date Asc
Issue Date Desc
Results Per Page:
5
10
20
40
60
80
100
Antecedents of Customer Base Brand Equity: Empirical Evidence from Beer Industry in Sri Lanka
Wanninayake, W.M.C.B.
;
Chovancova, M.
(
2011
)
The Impact of Brand Personality on Customer Patronizing Behavior: with special reference to the supermarket industry in Sri Lanka
Wanninayake, W.M.C.B.
;
Chovancova, M.
(
2012
)
Impact of Advertising Appeals on Brand Loyalty: Special reference to the Commercial banking Industry in Sri Lanka
Wanninayake, W.M.C.B.
;
Chovancova, M.
(
International Business Information Management Association
,
2011
)
Exploring the Impact of Consumer Impulsiveness on Cognitive Dissonance: An Empirical Study
Wanninayake, W.M.C.B.
;
Chovancova, M.
(
Faculty of Economics and Administration. Czech Republic
,
2012
)
Exploring the Impact of CRM Strategies on Customer Loyalty: With Special Reference to State-owned Commercial Banks in Sri Lanka
Wanninayake, W.M.C.B.
;
Chovancova, M.
(
2012
)
Now showing items 1-5 of 5
1
Sort Options:
Relevance
Title Asc
Title Desc
Issue Date Asc
Issue Date Desc
Results Per Page:
5
10
20
40
60
80
100
Browse
All of DSpace
Communities & Collections
By Issue Date
Authors
Titles
Subjects
This Collection
By Issue Date
Authors
Titles
Subjects
My Account
Login
Register
Discover
Author
Chovancova, M. (5)
Wanninayake, W.M.C.B. (5)
Subject
Brand Loyalty (2)
Advertising (1)
Beer Industry (1)
Brand Association (1)
Brand awareness (1)
Brand Equity (1)
Consumer Dissonance (1)
Credit Card Payments (1)
Emotional Appeals (1)
Impulsive Buying (1)
... View More
Date Issued
2012 (3)
2011 (2)
Has File(s)
Yes (5)