Digital Repository
Search
Login
UoK Repository Home
→
Commerce and Management
→
Marketing Management
→
Search
JavaScript is disabled for your browser. Some features of this site may not work without it.
Search
Filters
Use filters to refine the search results.
Current Filters:
Title
Author
Subject
Date issued
Has File(s)
Contains
Equals
ID
Not Contains
Not Equals
Not ID
New Filters:
Title
Author
Subject
Date issued
Has File(s)
Contains
Equals
ID
Not Contains
Not Equals
Not ID
Showing 10 out of a total of 14 results for collection: Marketing Management.
(0.006 seconds)
Now showing items 1-10 of 14
1
2
Next Page
Sort Options:
Relevance
Title Asc
Title Desc
Issue Date Asc
Issue Date Desc
Results Per Page:
5
10
20
40
60
80
100
The marketing trends of Sri Lankan tea exportation
Wanninayake, W.M.C.B.
;
Dissanayake, D.M.R.
(
Sabaragamuwa University of Sri Lanka
,
2006
)
Antecedents of Customer Base Brand Equity: Empirical Evidence from Beer Industry in Sri Lanka
Wanninayake, W.M.C.B.
;
Chovancova, M.
(
2011
)
The Impact of Brand Personality on Customer Patronizing Behavior: with special reference to the supermarket industry in Sri Lanka
Wanninayake, W.M.C.B.
;
Chovancova, M.
(
2012
)
Celebrity advertising and consumer behavior
Weerasiri, R.A.S.
;
Wanninayake, W.M.C.B.
(
Sabaragamuwa University of Sri Lanka
,
2006
)
Gender of the Consumer and Service Quality
Herath, H.M.R.P.
;
Wanninayake, W.M.C.B.
(
2009
)
The impact of In-store environment on consumer store choice decisions in Sri Lankan supermarkets
Wanninayake, W.M.C.B.
;
Dissanayake, D.M.R.
(
Sabaragamuwa University of Sri Lanka
,
2006
)
A comparative study of service quality and customer service in public sector and private sector commercial banks
Wanninayake, W.M.C.B.
;
Dissanayake, D.M.R.
(
2007
)
Impact of Key Purchasing Determinants on Purchase Intention of Hybrid Vehicle Brands in Sri Lanka, an Empirical Study
Karunanayake, R.K.T.
;
Wanninayake, W.M.C.B.
(
Social Statistics Students’ Association, Department of Economics, University of Kelaniya
,
2015
)
Impact of Advertising Appeals on Brand Loyalty: Special reference to the Commercial banking Industry in Sri Lanka
Wanninayake, W.M.C.B.
;
Chovancova, M.
(
International Business Information Management Association
,
2011
)
Exploring the Impact of Consumer Impulsiveness on Cognitive Dissonance: An Empirical Study
Wanninayake, W.M.C.B.
;
Chovancova, M.
(
Faculty of Economics and Administration. Czech Republic
,
2012
)
Now showing items 1-10 of 14
1
2
Next Page
Sort Options:
Relevance
Title Asc
Title Desc
Issue Date Asc
Issue Date Desc
Results Per Page:
5
10
20
40
60
80
100
Browse
All of DSpace
Communities & Collections
By Issue Date
Authors
Titles
Subjects
This Collection
By Issue Date
Authors
Titles
Subjects
My Account
Login
Register
Discover
Author
Wanninayake, W.M.C.B. (14)
Chovancova, M. (5)
Dissanayake, D.M.R. (3)
Herath, H.M.R.P. (2)
Karunanayake, R.K.T. (1)
Randeni, R.K.S.P. (1)
Randiwela, P. (1)
Weerasiri, R.A.S. (1)
Subject
Brand Loyalty (2)
Advertising (1)
Beer Industry (1)
Brand Association (1)
Brand awareness (1)
Brand Equity (1)
Consumer Buying Decision Making (1)
Consumer Dissonance (1)
Credit Card Payments (1)
Customer Buying Behaviour (1)
... View More
Date Issued
2006 (3)
2011 (3)
2012 (3)
2007 (2)
2009 (2)
2015 (1)
Has File(s)
Yes (13)
No (1)