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Factors influencing consumer purchasing decision of impulse ice cream in Sri Lanka
Herath, H.M.R.P.
;
de Silva, A.E.
;
de Silva, S.K.D.U.
(
The International Institute of Knowledge Management (TIIKM) Colombo, Sri Lanka
,
2015
)
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Author
de Silva, A.E. (1)
de Silva, S.K.D.U. (1)
Herath, H.M.R.P. (1)
Subject
Brand Prestige (1)
Consumer Purchase Decision (1)
Impulse Ice Cream (1)
Social Status (1)
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Date Issued
2015 (1)
Has File(s)
Yes (1)