Browsing Marketing Management by Subject "Social Influence"

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Impact of Key Purchasing Determinants on Purchase Intention of Hybrid Vehicle Brands in Sri Lanka, an Empirical Study

Karunanayake, R.K.T.; Wanninayake, W.M.C.B. (Social Statistics Students’ Association, Department of Economics, University of Kelaniya, 2015)

According to Researchers knowledge this is the first research on purchase intentions of Hybrid Vehicles in Sri Lanka. This research has been done to determine the purchase intention of Hybrid Vehicles in Sri Lanka. This ...
A Review paper on the Impact of Social Influence on Event Attendees of Entertainment Events: with special reference to Face Book

Chamikara, D.M.; Gunawardane, N. (Sri Lanka Journal of Marketing, Department of Marketing Management, University of Kelaniya, Sri Lanka, 2018)

The Social Influence is an influential mode that used by the society surround us to influence for what they have already influenced by others. . In recent years this has been a popular concept which does grab the attention ...

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