Digital Repository

Browsing Marketing Management by Subject "Absorption–Addiction Model"

Browsing Marketing Management by Subject "Absorption–Addiction Model"

Sort by: Order: Results:

  • Dissanayake, D.M.R.; Ismail, N.; Pahlevan Sharif, S. (Proceeding of the International Conference on Advanced Marketing, 2017)
    The concept of Effectiveness of Celebrity Endorsement has been explained in different models and theories as a notion related to the characteristics of the celebrity and the management –related perspectives of its use. The ...

Search Digital Repository


Browse

My Account