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Browsing Marketing Management by Author "Jopp, Ryan"

Browsing Marketing Management by Author "Jopp, Ryan"

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  • Fernando, Madhuri; Leckie, Civilai; Jopp, Ryan; Daronkola, Hassan Kalantari; Johnson, Lester W (2022)
    Community-based tourism (CBT) is an alternative tourism approach appraised for its contribution to uplifting the social-economic well-being of the host community. The uniqueness of this approach is that, unlike other tourism ...

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