Browsing Marketing Management by Author "Herath, H.M.R.P."

Now showing items 1-10 of 10

Age of the consumer and service quality

Ranjanee, R.P.C.; Herath, H.M.R.P. (2011)
Application of six sigma in India and Sri Lanka. Review of Professional Management

Tannan, S.K.; Herath, H.M.R.P. (New Delhi Institute of Management, 2009)

India has been pogitioned as the most favored destination for outsourcing in the world. The nation has made significant progress and established itself as a preferred outsourcing destination owing to factors like ...
The Attitudes of Customers towards Green Investments

Wanninayake, W.M.C.B.; Herath, H.M.R.P. (2009)

Wth the arrival of societal Marketing concept to the business environruent, Green Investment has g?ine!-much importance than it had. The societal marketing concept says rhil an organization should deliver the desired ...
A case study approach on impact of branding on society in Sri Lankan context

Herath, H.M.R.P. (Kalasalingam University, 2008)

In the Sri Lankan context the explored area of branding literature is relatively very low. r Nowadays the brands are marketed to the customers not the products. The customers are brand seekers not the product seekers. ...
Determinants of customer satisfaction level in tourist hotel industry with a special reference to the north of Colombo

Herath, H.M.R.P.; Cooray, N.H.K.; Perera, H.S.P. (The International Institute of Knowledge Management, Colombo, Sri Lanka, 2015)

Tourism industry today is one of the world’s fastest growing industries. Sri Lanka with its glorious past has ensured that the present and subsequent generations that have plenty of historical and cultural heritages to ...
Factors influencing consumer purchasing decision of impulse ice cream in Sri Lanka

Herath, H.M.R.P.; de Silva, A.E.; de Silva, S.K.D.U. (The International Institute of Knowledge Management (TIIKM) Colombo, Sri Lanka, 2015)

The purpose of this research is to identify the factors influencing consumer purchasing decision of impulse ice cream in the Western Province. The research investigates the relationship between brand prestige, trust in ...
Gender of the Consumer and Service Quality

Herath, H.M.R.P.; Wanninayake, W.M.C.B. (2009)

Banking and financial services are a demand,driven industry; which constitute an important part of the services iLn.MduwsotLrryJ.. tMfr@antLy! tr9e6g@ulLaqt.ovrrJy,, ns.ttrwuLctwtu,uraL l a@nr.dql iLg?ct htLnrLoUloLUgSiccLaqlL ...
Income Level of the Consumer and Service Quality

Herath, H.M.R.P.; Ranjanee, S. (2009)

The bankingsector in Sri feqtp recent years. Services sector accoLr attitudetowardscu eisatisfactionandoptimization ofservice quality. With this background this study is aimed at identifying the significance of the ...
The strategic importance of supply chain management in small and medium sized enterprises. A case study of the garment industry in Sri Lanka

Herath, H.M.R.P. (2014)

This research concerns SMEs in the Sri Lankan garment manufacturing and export industry and explores success factors in managing their supply chains. The overall aim of the study is to better understand successful supply ...
Type of Account Consumer Maintains with their Banks and Service Quality.

Herath, H.M.R.P. (2011)

In Sri Lanka, financial system of the country mainly dEends on banking system' because banking sector rEresints a share of 70.8i, ( Central BankRryort,2006) of totalfinancial system of the eclnoffiy. Deregutation of the ...

Browsing Marketing Management by Author "Herath, H.M.R.P."

Browsing Marketing Management by Author "Herath, H.M.R.P."

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