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A Review paper on the Impact of Social Influence on Event Attendees of Entertainment Events: with special reference to Face Book

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dc.contributor.author Chamikara, D.M.
dc.contributor.author Gunawardane, N.
dc.date.accessioned 2020-06-24T08:46:15Z
dc.date.available 2020-06-24T08:46:15Z
dc.date.issued 2018
dc.identifier.citation Chamikara, D.M. and Gunawardane, N. (2018). A Review paper on the Impact of Social Influence on Event Attendees of Entertainment Events: with special reference to Face Book. Sri Lanka Journal of Marketing, Department of Marketing Management, University of Kelaniya, Sri Lanka. Vol 4 No 1 en_US
dc.identifier.uri http://repository.kln.ac.lk/handle/123456789/21131
dc.description.abstract The Social Influence is an influential mode that used by the society surround us to influence for what they have already influenced by others. . In recent years this has been a popular concept which does grab the attention of the practitioners within the corporate world. Given this interest, the current researcher underlining the Face book Influence model intends to assess the relationship between Social Influence via the Face book and the Intention to participate in the context of the Entertainment Events in Sri-Lanka. Further, the literature evidence identified that dimensions of Social Influence namely Like, Comments, Shares, Ease of Use and Usability should be more focused when building a strong Social Influence as they do indicate a high relationship on Intention to participate. Hence, the current research identified that Social Influence is a significant predictor which does affect in manipulating the Intention to participate for Entertainment events in Sri-Lanka en_US
dc.language.iso en en_US
dc.publisher Sri Lanka Journal of Marketing, Department of Marketing Management, University of Kelaniya, Sri Lanka en_US
dc.subject Social Influence en_US
dc.subject Intention to participate en_US
dc.subject Entertainment Events en_US
dc.subject Face book en_US
dc.title A Review paper on the Impact of Social Influence on Event Attendees of Entertainment Events: with special reference to Face Book en_US
dc.type Article en_US


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