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The Effect of Perceived Risk on the Purchase Intention of Alternative Fuel Vehicles

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dc.contributor.author Karunanayake, T.
dc.contributor.author Samarasinghe, D.
dc.date.accessioned 2019-02-20T10:08:34Z
dc.date.available 2019-02-20T10:08:34Z
dc.date.issued 2018
dc.identifier.citation Karunanayake, T., & Samarasinghe, D. (2018). The Effect of Perceived Risk on the Purchase Intention of Alternative Fuel Vehicles. Sri Lankan Journal of Management, 23(2), 67-98. en_US
dc.identifier.uri http://repository.kln.ac.lk/handle/123456789/19965
dc.description.abstract The diffusion of AFV’s is comparatively high in Sri Lanka, even though the uncertainties and negative consequences of owning them are perceived to be high. This contradicts the theory of perceived risk which postulates that when customers perceive the negative consequences of purchasing, goal driven purchase intention should weaken. Hence, the purpose of this paper is to examine the effect of perceived risk on the relationships between key purchasing determinants and purchase intention of alternative fuel vehicles in Sri Lanka. This study examines this unexpected local consumer behaviour through the lens of the Theory of Perceived Risk and the study employed structured questionnaires to gather primary data from the sample utilizing a convenience sampling technique. It employed two- step Partial Least Squares (PLS)-Structural Equation Modeling (SEM) to analyze the data, and the analysis revealed that performance expectancy facilitating conditions (FC) are the key determinants of the purchase intention of AFV customers in Sri Lanka. Furthermore, perceived risk was found to moderate the relationships between these determinants and the purchase intention of customers who plan to invest in AFVs. en_US
dc.language.iso en en_US
dc.publisher Sri Lankan Journal of Management en_US
dc.subject Alternative fuel vehicles en_US
dc.subject Perceived risk en_US
dc.subject Purchase intention en_US
dc.subject UTAUT. PLS en_US
dc.title The Effect of Perceived Risk on the Purchase Intention of Alternative Fuel Vehicles en_US
dc.type Article en_US


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