Abstract:
The study title is “the case of internal and external analysis of Barcelona FC” which is empirical nature of study that is used qualitative approach for the data analysis. This study main purpose is to identify internal and external environment of Barcelona FC in terms of club objectives. This study is mainly based on secondary data, which are collected by related academic report and websites. This study is used non probability sampling method for select the research sample. The data is analyzed by SWOT and PEST analysis. The findings of this study are: the club has poor management system between from 2000 to 2003 which is badly effect to club goals, the club has poor relationship with other club and political institution, the club main strength is loyalty of Catalonian people and their major threat is real Midrate. In this context, researcher recommended, the club should have maintains good relationship with the other organization, the club should be change their managerial style suitable for the effectiveness, and club should be implementing new community project close to people This study is only focused internal and external factors that are influenced to Barcelona FC, further researchers could be done research finding out the solution for practical problem of Barcelona.
