Abstract:
The primary aim of this study is to address the importance of issues and challenges in relation to local community and sponsors of international sport events. This report is built on and primary and secondary data. The analysis concentrate on the social issues and sponsorship challenges, due to the fact that the environment pollution, increase crime, traffic and parking issues, loosing sponsorship, and other issues in relation to sport event. The first part of this report will give a brief outline of analysis on social issues and challenges arising due to sport event this report will examine few different issues caused by the economic impact of sport's event for the society and other social and environmental issues and carefully analysing practical solutions provided by other sport event and organisations. The next part will be discovered the sponsor issues and sponsorship challenges, sport organisers has faced in their sport event as well as more concern about the ambush marketing issue in sport events which is critical issue for sport event sponsorship, and exploring solutions taken by world sport organisation and event organisers. Finally, this report concerned all the issues and challengers, providing recommendation for world sport organisations to minimise and reduce negative impact of sport event as well as provide suggestion for improve positive impact of sport event for the better world.
