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Winning the Market by Reforming the Capitalism: A Case of DAMRO.

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dc.contributor.author Gangodawilage, D.
dc.contributor.author Punchibandara, M. M. T.
dc.contributor.author Wijayanama, P. T. C.
dc.contributor.author Liyanage, P. W.
dc.contributor.author Kannangara, Kannangara,
dc.contributor.author Madushanka, J. T. D.
dc.date.accessioned 2017-11-29T09:32:59Z
dc.date.available 2017-11-29T09:32:59Z
dc.date.issued 2017
dc.identifier.citation Gangodawilage, D., Punchibandara, M. M. T., Wijayanama, P. T. C., Liyanage, P. W., Kannangara, P. D. C. T., and Madushanka, J. T. D. (2017). Winning the Market by Reforming the Capitalism: A Case of DAMRO. 8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka. p.17. en_US
dc.identifier.uri http://repository.kln.ac.lk/handle/123456789/18323
dc.description.abstract A humble man who believed in himself and fearless in taking risks created one of the most successful furniture businesses Sri Lanka has ever seen. DAMRO today is a well-known brand in the households and corporates alike. With manufacturing facilities in Sri Lanka and India and over 190 showrooms, DAMRO dominates in a highly fragmented market with the competitive advantage of high quality products with simple designs and good customer service at an affordable price. In India DAMRO is one of the top 10 furniture brands. DAMRO is built with unique culture where humbleness, hard-work, integrity, no-nonsense approach seem to be undeclared values. As a high-touch leader Chairman knows his people well. He is involved in every aspect and detail of the organization. While that created a well aligned family business so-far, DAMRO is outgrowing where systems, controls, structures and empowered managers are needed. This context has been studied by researches based on case story analysis along with secondary sources. en_US
dc.language.iso en en_US
dc.publisher 8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka. en_US
dc.subject Family Business en_US
dc.subject Innovation Diffusion en_US
dc.subject International Business en_US
dc.subject Leadership en_US
dc.subject Market Strategy en_US
dc.subject Supply Chain en_US
dc.title Winning the Market by Reforming the Capitalism: A Case of DAMRO. en_US
dc.type Article en_US


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