CONSUMER DECISION MAKING STYLE: AN ASSESSMENT OF RESEARCH.

dc.contributor.author	Choudhary, P.
dc.contributor.author	Gangotia, A.
dc.date.accessioned	2017-09-28T07:06:17Z
dc.date.available	2017-09-28T07:06:17Z
dc.date.issued	2017
dc.identifier.citation	Choudhary, P. and Gangotia, A.(2017). CONSUMER DECISION MAKING STYLE: AN ASSESSMENT OF RESEARCH.International Conference on Advanced Marketing 2017. Department of Marketing Management, University of Kelaniya, Sri Lanka.p 80.	en_US
dc.identifier.uri	http://repository.kln.ac.lk/handle/123456789/17630
dc.description.abstract	The consumer behaviour is one of the highly researched areas in marketing and still it’s one of the most important and needed area to be researched. Keeping in mind the difference in individual choices and decisions, the present study will review the previous literature and identify the decision making styles highlighted in the related studies. This paper will bring together the review 25 empirical articles and highlight the decision making style found in their respective area of studies. The result of this study will provide significant contribution to the literature discussing decision making style in more detail.	en_US
dc.language.iso	en	en_US
dc.publisher	Department of Marketing Management, University of Kelaniya,Sri Lanka	en_US
dc.subject	Marketing, Decision	en_US
dc.subject	Decision Making Style	en_US
dc.subject	Consumer	en_US
dc.title	CONSUMER DECISION MAKING STYLE: AN ASSESSMENT OF RESEARCH.	en_US
dc.type	Article	en_US