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Brand Differentiation in Industrial Sector Context: Empirical Review and Case Evidences in Sri Lanka

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dc.contributor.author Munasinghe, A.
dc.contributor.author Dissanayake, D.M.R.
dc.date.accessioned 2017-09-26T10:19:13Z
dc.date.available 2017-09-26T10:19:13Z
dc.date.issued 2017
dc.identifier.citation Munasinghe,A. and Dissanayake,D.M.R. (2017). Brand Differentiation in Industrial Sector Context: Empirical Review and Case Evidences in Sri Lanka, International Journal of Scientific & Engineering Research, Vol 8(6), 1610-1623. en_US
dc.identifier.issn 2229-5518
dc.identifier.uri
dc.identifier.uri http://repository.kln.ac.lk/handle/123456789/17613
dc.description.abstract This paper reviews theories, models and empirical insights on brand differentiations alongside briefing to industry practices in Sri Lanka. Prior researches have provided a ground reviewing brand differentiation strategies, but this paper attempts to highlight the practice notions in Sri Lankan market in line with the empirical evidences. Literature review was the main strategy followed in building empirical explanations whilst industry-related cases were brought to the paper. Authors conducted some interview with industrial sector corporate managers and professionals to reveal the industry-related practices executed on brand differentiation in Sri Lanka. Besides the empirical evidences, it referred some research reports carried out by companies to provide industry-related research insights to rationalize some arguments. Managers in industrial and consumer durable sector organizations could associate the insights of this paper in patterning respective competitive strategies and brand building strategies to earn effective brand-related behaviors. Authors suggest future research propositions referring industry-related cases in the scope of brand differentiation. en_US
dc.language.iso en en_US
dc.publisher International Journal of Scientific & Engineering Research en_US
dc.subject Brand Differentiation en_US
dc.subject Brand-Related Behaviors en_US
dc.subject Competitive Strategies en_US
dc.subject Industrial Products en_US
dc.subject Sri Lanka en_US
dc.title Brand Differentiation in Industrial Sector Context: Empirical Review and Case Evidences in Sri Lanka en_US
dc.type Article en_US


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