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Show simple item record Ahmed, M. E. Asghar, A.B. Khan, A.A. 2017-09-21T10:30:29Z 2017-09-21T10:30:29Z 2017
dc.identifier.citation Ahmed, M. E., Asghar, A.B. and Khan, A.A.(2017). OLX: A STEP TOWARDS NEW BATTLEGROUNDS.International Conference on Advanced Marketing 2017. Department of Marketing Management, University of Kelaniya, Sri Lanka.p 18. en_US
dc.description.abstract The case aims to understand the online classified marketplace in Pakistan. Online classifieds have become the new phenomena for businesses to adopt in the emerging economies. The case revolves around OLX (an online classified website for buyers and sellers), which entered the Pakistani Classified Industry in 2011. It brought forward the innovative concept of allowing trade among buyers and sellers in a stress free and convenient manner by providing an online platform for them to make transactions without too much hassle. OLX was the pioneer in changing the trends of consumers who were more responsive in adopting new methods of doing business with more accessibility to different products and services to avail. The case also analyzes the conventional logic of the industry against the Value Innovation Logic of OLX through the ERRC (eliminate, reduce, raise, create) model adoption. The case further highlights the barriers faced by OLX in terms of local competitors who were previously only present in the print medium but later established themselves in the online classified market as a reaction. The business model of OLX is also discussed along with the challenges OLX faced due to the increased online competition and how OLX overcame those challenges. en_US
dc.language.iso en en_US
dc.publisher Department of Marketing Management, University of Kelaniya,Sri Lanka en_US
dc.subject Value Innovation en_US
dc.subject online classified Industry en_US
dc.subject OLX value Curve en_US
dc.subject market dynamics en_US
dc.subject porter’s five force model en_US
dc.subject ERRC en_US
dc.type Article en_US

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