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Browsing ICAM-2017 by Subject "marketing"

Browsing ICAM-2017 by Subject "marketing"

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  • HOW SOCIAL MEDIA MARKETING HELPS TO RETAIN BRAND EQUITY DURING PRODUCT CRISIS 
    Amin, H.; Javaid, K.; Zafar, F. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    The main objective of this study is to explore how social media marketing help brands when brands facings crises. Brand equity is a priceless asset of companies. We formulate that Social media is one of the powerful tools ...
  • MARKETING THE MEDIA WITH SEXUALITY AND VIOLENCE: IS IT ETHICAL? 
    Kadri, A. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    Sexuality and violence in the media have received significant attention by the researchers in communication studies. Unlike the extant literature, this research considers these phenomena as marketing instruments used by ...
  • REGIONAL BRANDS AS A TOOL OF MARKETING COMMUNICATIONS 
    Sona, C.S. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    The aim of the article is to define theoretical approaches to competitiveness on macro level and micro level and specify the possibilities of increasing of competitiveness of small companies through regional products ...
  • THE ROLE OF THE MARKETING IN HEALTHCARE 
    Sona, C.S.; Jan, P. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    The aim of the article is to define theoretical approaches to marketing in the healthcare. Still dominates the point of view that the marketing can only afford a prosperous provider. The aim of this article is to demonstrate ...
  • SUSTAINABILITY MARKETING: INSIGHTS FROM DAOIST WISDOM IN CHINESE EVERYDAY PRACTICES. 
    Yang, L.; FitzPatrick, M.; Costley, C. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    This paper urges marketing academics committed to a sustainable future to look outside of the modern industrial ideologies that characterize western societies. Marketing has addressed sustainability issues for more than ...

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