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Browsing ICAM-2017 by Subject "communication"

Browsing ICAM-2017 by Subject "communication"

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  • IS IT EASY TO CHANGE CORPORATE IMAGE - CASE STUDY OF THE LARGEST POLISH BANK PKO BP. 
    Szwajca, D. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    Building and maintaining the image of the bank as a stable and secure institution is a serious challenge for the contemporary banks. An even greater challenge is an attempt to change the previous, strongly embedded image ...
  • THE ROLE OF THE MARKETING IN HEALTHCARE 
    Sona, C.S.; Jan, P. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    The aim of the article is to define theoretical approaches to marketing in the healthcare. Still dominates the point of view that the marketing can only afford a prosperous provider. The aim of this article is to demonstrate ...

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