Digital Repository

Browsing ICAM-2017 by Subject "Attitude"

Browsing ICAM-2017 by Subject "Attitude"

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  • Fernando, W.K.B.F.N.S.; Rathnayake, D.T. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)
    Since the birth of Web 2.0 technologies to the world, the Social media & Social networking sites have reportedly been playing a significant role. As a result of this, Facebook, today, has become the most visited website ...
  • Shameem, A. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)
    In the competitive environment, organizations use several marketing communication strategies to enhance their product awareness as a promotional tool. Telecasting mode of advertising is one of the leading and successful ...
  • Raza, A. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    Consumers in the cities of Pakistan have shown interest in buying online. The online buying is a phenomenon that has caught fast through social media Facebook communities, twitter, instagram, snapchat etc. Marketers are ...

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