Browsing ICAM-2017 by Author "Wasantha, H.L.N."

Now showing items 1-3 of 3

IMPACT OF CELEBRITY WORSHIP MOTIVES ON CUSTOMER BRAND RELATIONSHIP (CBR) BEHAVIOR TOWARDS SERVICE SECTOR ENDORSED BRANDS

Hossain, M.D.A.; Wasantha, H.L.N.; Dissanayake, D.M.R. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

The practice of using celebrities has been a vital strategy across the world whereas different product scopes have been examined within empirical studies related to Celebrity Worship Motives (CWM). Meanwhile, the cost ...
IMPACT OF CELEBRITY WORSHIP MOTIVES ON CUSTOMER BRAND RELATIONSHIP (CBR) BEHAVIOR TOWARDS SERVICE SECTOR ENDORSED BRANDS.

Hossain, M.D.A.; Wasantha, H.L.N.; Dissanayake, D.M.R. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

The practice of using celebrities has been a vital strategy across the world whereas different product scopes have been examined within empirical studies related to Celebrity Worship Motives (CWM). Meanwhile, the cost ...
IMPACT OF SERVICE QUALITY GAPS TOWARDS THE PERCIVED SERVICE QUAILITY OF MUNICIPALITY DELIVERY SYSTEM FOR BUSINESS GROWTH IN SRI LANKA

Wasantha, H.L.N.; Mohammed, A.S.; Mohammed, N. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)

The main objective of this study is to first find out perceived service quality in delivery system in municipality using SERVQUAL gaps and then the role of technology and communication channel as moderating variables in ...

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