VIyswarya, P.; Rajaram, S.; Inayath Ahamed, S.B.; Kundhavai, S.; Sriram, V.P.
(Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)
Channel management is a term used to describe how companies gain control of multi-step, complex
distribution channels to maximize revenues and reduce costs. Channel-management activities have
historically been a challenge ...