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Browsing ICAM-2017 by Author "Goswami, D."

Browsing ICAM-2017 by Author "Goswami, D."

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  • ENTREPRINEURIAL VALUES AMONG THE WOMEN ENTREPRENEURS: AN EMPIRICAL STUDY 
    Goswami, D. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    Entrepreneur is a person who purchases means of production for combining them into marketable products at profit motive in future, with being the risk of uncertainty. Values in general are beliefs about what is desirable ...
  • MARKETING PROBLEMS OF WOMEN ENTREPRENEURS AND MARKETING EDUCATION. 
    Goswami, D. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    Success of any enterprise depends on adequate marketing. Apart from quality products marketing also depends on adequate mobility, knowledge of market, adequate manpower to sale the product, advertisements or publicity ...

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