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Browsing Volume 05 - 2016 by Subject "Consumer Loyalty"

Browsing Volume 05 - 2016 by Subject "Consumer Loyalty"

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  • Singh, J.; Saini, S. (University of Kelaniya, 2016)
    Consumer Relationship Management is an integrated approach to manage long-term consumer relationships by implementing the practices of right acquisition and retention efforts. The purpose of study is to examine the key ...

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