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The Impact of Perceived Effectiveness of Brand Endorsement on Perceived Brand Personality
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| dc.contributor.author | Dissanayake, D.M.R. | |
| dc.contributor.author | Amarasinghe, N.M. | |
| dc.contributor.author | Weerasiri, R.A.S. | |
| dc.date.accessioned | 2016-11-09T06:51:37Z | |
| dc.date.available | 2016-11-09T06:51:37Z | |
| dc.date.issued | 2016 | |
| dc.identifier.citation | Dissanayake, D.M.R., Amarasinghe, N.M. and Weerasiri, R.A.S. 2016. The Impact of Perceived Effectiveness of Brand Endorsement on Perceived Brand Personality. 1st Interdisciplinary Conference of Management Researches - ICMR 2016, Faculty of Management Studies, Sabaragamuwa University of Si Lanka. 10th - 11th August 2016. | en_US |
| dc.identifier.uri | ||
| dc.identifier.uri | http://repository.kln.ac.lk/handle/123456789/14980 | |
| dc.language.iso | en | en_US |
| dc.publisher | Sabaragamuwa University of Si Lanka | en_US |
| dc.subject | Attractiveness | en_US |
| dc.subject | effectiveness of endorsment | en_US |
| dc.title | The Impact of Perceived Effectiveness of Brand Endorsement on Perceived Brand Personality | en_US |
| dc.type | Article | en_US |
