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Showing 7 out of a total of 17 results for community: Commerce and Management.
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Impact of Brand Trust on Brand Evangelism Behaviour: A Study on Cable Brands in Sri Lanka
Munasinghe, A.
;
Dissanayake, D.M.R.
(
Sri Lanka Journal of Marketing
,
2018
)
Impact of Brand Citizenship Factors towards Sales Force Motivation: A Conceptual Review on Financial Leasing Service Sector of Sri Lanka
Dissanayake, D.M.R.
;
Jayampathi, J.A.S.
(
Singaporean Journal of Business economics, and management Studies (SJBEM)
,
2018
)
An Analysis of Switching Behavior of Pre-paid Mobile Users in Sri Lanka
Dissanayake, D.M.R.
;
Wanninayake, W.M.C.B.
(
2010
)
The Impact of Perceived Effectiveness of Brand Endorsement on Perceived Brand Personality
Dissanayake, D.M.R.
;
Amarasinghe, N.M.
;
Weerasiri, R.A.S.
(
Sabaragamuwa University of Si Lanka
,
2016
)
Brand Building Strategies and Customer Buying Decisions: A Study on Growing up Milk Powder Market of Sri Lanka
Dissanayake, D.M.R.
(
NSBM Business & Management Journal
,
2015
)
Role of brand identity in developing global brands: a literature based review on case comparison between apple iPhone vs Samsung smartphone brands
Dissanayake, D.M.R.
;
Amarasuriya, T.
(
Research Journal of Business and Management (RJBM)
,
2015
)
Employer Branding Practices: Case Review on IT Sector Companies in India
Maitra, R.
;
Dissanayake, D.M.R.
(
Scientific Research Journal (SCIRJ)
,
2015
)
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Author
Dissanayake, D.M.R. (17)
Hossain, M.D.A. (2)
Wasantha, H.L.N. (2)
Amarasinghe, N.M. (1)
Amarasuriya, T. (1)
Bandara, B.S.S.U. (1)
Geethanga, P.L.P. (1)
Ismail, N. (1)
Javed, S. (1)
Jayampathi, J.A.S. (1)
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Subject
Celebrity Endorsement (3)
Bangladesh (2)
Brand Equity (2)
Celebrity Worship Motives (2)
Customer Brand Relationship (2)
Service Sector Brands (2)
Sri Lanka (2)
Attractiveness (1)
Brand Association (1)
Brand Attitude (1)
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Date Issued
2015 (8)
2016 (2)
2017 (2)
2018 (2)
2010 (1)
2013 (1)
2014 (1)
Has File(s)
Yes (17)